Senior Product Marketing Manager

Summary

Join Nirvana, a data-driven commercial insurance company revolutionizing the industry with cutting-edge predictive models and AI-powered solutions. As a Product Marketing Manager, you will play a key role in developing and executing go-to-market strategies, collaborating with various teams to drive revenue growth. You will become an expert on customers and agents, representing their voice in all your work. This role requires strong product marketing expertise, GTM strategy, and communication skills. You will have the opportunity to grow your skills on a remote-first, globally distributed team of top performers reshaping a crucial sector of the economy.

Requirements

• 5+ years of experience in Product Marketing at a high-growth company
• All around Product Marketer with deep experience in positioning and messaging, GTM strategy, campaign execution and sales enablement
• Strong SaaS experience
• Proven track record of working collaboratively in high-growth environments
• Strong communication skills, both written & verbal
• Exceptional content development skills with recent, high-quality writing samples
• Thorough critical thinker who isn’t afraid to make decisions or recommendations
• Self-starter who independently seeks out opportunities to learn & succeed
• Bias-to-action - you’re not afraid to get your hands dirty & stretch yourself
• Owner mentality - take accountability for your actions & results

Responsibilities

• Own insurance and SaaS product GTM initiatives end-to-end, coordinating strategy, execution and success measurement across teams
• Collaborate cross-functionally with key stakeholders during the go-to-market process to ensure the business is ready to sell, support and market the product or feature at launch
• Collaborate closely with the Product Team to drive adoption for customer-facing tools and services
• Equip sales with product marketing assets, such as playbooks, pitch decks, tools, training and sales collateral
• Conduct market research to identify trends, customer needs, and analyze the competitive landscape
• Develop and refine product positioning and messaging that differentiates our products in the market and represents the voice of the customer
• Create compelling content for various marketing channels including websites, blogs, social media, and sales collateral
• Develop case studies, whitepapers, and product videos to showcase product benefits and customer success stories
• Plan and execute marketing campaigns to drive product awareness and adoption

Preferred Qualifications

No previous insurance experience is required, but insurance, transportation, fleet management or fintech experience is a plus!

Benefits

• Competitive salary & equity
• Medical, dental & vision insurance
• 401k with company match
• Unlimited PTO
• Paid Parental Leave
• Monthly wellness stipend
• Remote-first culture with hybrid office hubs in SF, NYC, Columbus, Bangalore & Santiago