Senior Product Marketing Manager

Summary

Join Picus Security, a leading security validation company, as a Senior Product Marketing Manager. You will play a pivotal role in shaping the future of Exposure Validation within Continuous Threat Exposure Management. This role involves building market presence, driving messaging and content, owning key platform modules, and collaborating with various teams. You will create compelling marketing materials, align with sales enablement, and establish yourself as a thought leader in CTEM. Picus offers a dynamic environment, unlimited opportunities for growth, global exposure, and the chance to work on a fast-growing cybersecurity segment.

Requirements

• 6+ years of experience in B2B cybersecurity software product marketing
• Deep understanding of the cybersecurity ecosystem, and specific expertise in some of these categories: automated pentesting, BAS, EDR/XDR, SIEM, RVBM, Vulnerability Management
• Demonstrated collaboration and alignment with product management to create messaging that resonates in the market
• Experience working with sales leadership and technical teams to translate key differentiators into sales enablement outputs
• Communication and presentation mastery that is easy to consume, and engages customers, prospects and sales teams. You can motivate sales teams and customer success with the latest launch enablement presentation with ease and gladly serve as the evangelist for our products
• Very strong writing, storytelling and PPT/Gslide skills, specifically the ability to distill complex product capabilities into a simple and compelling narrative that delivers on our unique value. Ability to deliver comprehensive long form content
• Proactive and inquisitive nature, with problem solving skills that can lead teams through cybersecurity start-up challenges
• Values and ethics that align with the Picus team
• B.S. or equivalent experience

Responsibilities

• Own product marketing for key areas of the Picus platform
• Share expertise and extend platform messaging through content and product marketing
• Establish differentiated positioning deep into new and existing product modules showcasing competitive advantages and unique value propositions through research and understanding of adjacent technologies
• Build bleeding-edge content (ie. webinars, ebooks, papers, web pages, demo videos etc.) working closely with product management, sales and customer success to bring customer challenges to life while showcasing product value and solutions
• Align with Sales Enablement through close-knit interactions, ensuring the best insights and information reach our sales teams and BDR organization quickly. Support sales as a trusted advisor
• Act as a key stakeholder for competitive marketing : closely work with technical marketing team and sales enablement to showcase competitive differentiators and content
• Support Campaigns and SEO initiatives as needed to drive global visibility of topics, products and down funnel buying intent
• Proactively drive product launch initiatives working cross functionally with Product Management, Competitive, Sales Enablement, Growth Marketing and Sales teams to deliver high impact results
• Establish yourself as a thought leader in the quickly advancing area of CTEM, Exposure Management and Exposure Validation while supporting thought leadership and PR initiatives

Benefits

• Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels
• Unlimited opportunity! We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth
• Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world
• Be part of a global remote team who is taking on Exposure Validation and a growing market segment