Senior Product Marketing Manager

Summary

Join Xero as a Product Marketing Lead for US Payroll, powered by Gusto. You will be responsible for developing and growing the product among small business customers and advisors. This role requires close collaboration with Product, Go-to-market, and Customer teams to inform product strategy, execute GTM strategies, and identify growth opportunities. You will lead customer value proposition development, manage key Go-to-Market programs, and collaborate on product growth initiatives. Success hinges on strong stakeholder relationships, effective communication, achieving commercial targets, and creative problem-solving. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• Strong product marketing or marketing experience (preferably within a SaaS organisation)
• Ability to think strategically, work independently and effectively in a fast paced environment
• Self-motivated, creative and team player, with excellent project management skills and attention to detail
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
• Strong communication, analytical, critical thinking and business strategy skills
• Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
• Ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment
• Passion and desire to make a difference
• Authenticity, diplomacy and drive

Responsibilities

• Develop and grow the US Payroll product amongst small business customers and their advisors
• Work closely with teams across Product (including Product Management and Product Design) to inform the product strategy and roadmap by understanding the market, competitive landscape, and needs of priority customer segments
• Partner closely with our global and regional GTM teams (including Marketing, Sales Enablement, Operations etc.) and be responsible for developing and executing the GTM strategy (including positioning, messaging etc.) to drive adoption with new and existing customers in the US
• Identify future opportunities to deliver differentiated value and work with Product and Customer teams (global and regional) to build and launch new value to market
• Assess market opportunity
• Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points, to ascertain where mobile can help Xero win for their customers
• Consolidate and communicate relevant insights which determine Xero’s opportunity in market. Integrate these insights into your product marketing plans for the mobile app
• Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams
• Lead Customer Value Propositions, including development, maintenance, and custodianship throughout Xero
• Lead a strategic and collaborative process with key stakeholders to define the CVP for target audiences. Identify and maintain compelling product evidence of CVPs
• Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks
• Ensure CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product
• Be the primary Product representative on key, high-impact Go-To-Market programs, to ensure we release product efficiently and effectively
• Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms
• Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally
• Develop internal briefing assets and internal sales enablement resources to help prepare and upskill internal teams
• Lead the collaboration with Customer/GTM teams on product growth opportunities
• Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from regions. Influence relevant Customer/GTM teams to leverage the opportunities you identify
• Lead in-product lifecycle marketing strategy and execution, including in-product communications

Preferred Qualifications

• Previous Payroll experience
• Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams
• Proven experience in the creation and development of product strategy, positioning and messaging

Benefits

• Very generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family
• Employee resource groups
• Wellbeing programming and allowances
• Medical, dental, vision, and disability insurance
• Fertility and family forming financial support
• 401k contribution matching
• 26 weeks of paid parental leave for primary caregivers
• An Employee Share Plan
• Beautiful offices with snacks and break areas
• Flexible working
• Career development