Senior Regional Marketing and Events Specialist

Summary

Join Twist Bioscience as a Sr. Regional Marketing and Events Specialist for the EMEA region! You will be responsible for planning, executing, and optimizing regional marketing activities across various channels to achieve pipeline goals. This role focuses on increasing awareness and driving demand for Twist products and solutions. You will lead demand generation and customer engagement efforts, including events and digital marketing. The ideal candidate possesses a strong blend of technical expertise in molecular biology and life science tools, along with experience in Synthetic Biology, NGS, and Biopharma development. Success in this position requires tactical marketing experience and cross-functional collaboration.

Requirements

• Bachelor’s degree (BS/BA) in Life Sciences
• 2+ years’ experience in an Events Management role
• Availability to travel at least 30% of the time
• 5+ years previous experience in marketing management or program management administration
• Excellent verbal and written communication skills
• Able to multi-task, prioritize, and manage time effectively

Responsibilities

• Develop a deep understanding of the target audiences, including pain points, spending profiles, key projects and initiatives, and competing solutions, in the region, as well as nuanced sub-regional differentiators
• Align and customize global campaigns to fit regional needs
• Coordinate and manage all regional events, including seminars, trade shows, networking events, and user group meetings, including planning, prepping, and follow-through in relation to trade show activities
• Oversee ordering, inventory, and distribution of marketing supplies, gifts, and branded inventory
• Track invoices and reconcile regional event budgets
• Develop and lead regional digital marketing campaigns, including ABM activities
• Measure ROI for all activities and analyze the marketing-to-sales funnel to identify areas for continual improvement
• Build and maintain relationships with local sales teams, channel partners, and technology alliance partners
• Coordinate with sales leadership to align regional priorities, set quarterly goals, gain commitment and support for marketing programs, and identify areas of pipeline opportunity and risk
• Orchestrate and lead ongoing account check-ins/QBR’s with field sales to ensure account goals remain on track and support forecasting with marketing data
• Provide proactive communication and presentations to sales and marketing executives and stakeholders

Preferred Qualifications

• MBA
• MS/PhD