Senior Sales Development Manager

Summary

Join C.A. Fortune, a leading consumer brands agency, as a Senior Sales Development Manager - West. This fully remote role (West Region) offers a competitive salary ($85,000-$95,000) and requires executing key tactical tasks ensuring consistent communication, promotional planning, and data support for clients. You will provide operational support to SDM Leads, focusing on excellence, speed, and accuracy. The position involves client-facing support, administrative tasks, data analysis, and reporting. C.A. Fortune values a healthy work-life balance and offers various benefits. Apply if you have 5+ years of CPG experience and strong communication, organizational, and data interpretation skills.

Requirements

• 5+ years of Consumer-Packaged Goods or related industry experience
• Excellent communication & organization
• Demonstrate sales planning, forecasting and sales execution experience
• Strong comfort level with reading, interpreting and presentation data – SPINS, Nielsen & IRI
• Aptitude to effectively interpret and use multiple information sources to develop customer-specific tactical plans and options
• Proven ability to build and maintain strong, effective relationships with customers and functional groups
• Ability and confidence presenting to an executive audience, internally and externally
• Proficient in Excel and PowerPoint

Responsibilities

• Assist with national and regional growth strategy execution under SDM leadership
• Support communications on pricing, promotions, innovation, discontinuations, and brand updates to the sales teams
• Coordinate, prepare, submit and track materials for category reviews, including slotting approvals, promotional planners, sample coordination, and insights support
• Maintain client’s CA Fortune SharePoint with current pricing, promotion, innovation, and discontinuation documents
• Coordinate distributor communication regarding item setup, pricing changes, and new DC openings
• Manage and upload brand sell sheets and images into the CA Fortune site, including pricing and guardrails by BU
• Build and maintain planner templates for brands and for UNFI and KeHE, adjusting as needed
• Create and manage show assets, including sell sheets, images, show deals, allowances, and bound playbooks
• Drive cadence for Distributor/Wholesaler Reporting: UNFI Conventional: Client’s item list (quarterly)
• Shipment/movement reports (monthly) — retailer specific and store group level
• Promo effectiveness tool pulls
• Client’s Pricing Workbooks for UNFI Natural, Conventional, KeHE, C&S: Maintain files aligned with client’s guardrails and trade spend to enable Account Managers to react quickly and gain approvals
• Conduct cadence pulls and reporting for top retail customers and wholesalers/distributors
• Field SIP gross-to-net reports (monthly)
• BU Connect Scorecards (monthly)
• Sales LE cases vs. YA priority brands
• Maintain and pull Wholesaler Scorecards (quarterly), including: Distribution gaps vs. competition on priority brands
• Everyday base price vs. key promo price — identify gaps, drive strategy recommendations
• Analyze client’s priority brands: Who is driving category trends
• Where client’s falls vs. competition and total category
• Assist in building Category Review Shell Decks by priority BU: Streamline process to curate and layer insights efficiently
• Provide insights and trends on the overall client’s portfolio of business: Consider breaking analysis by BU where feasible
• Manage Natural and Conventional channels as required
• Manage insights requests: AIP, Distributor Dashboards, BIR, PPA, void reports
• Track and consolidate sales wins, losses, and discontinuations from the field
• Share CA and market updates (Turnlink orders, state of industry trends)
• Analyze sales and promotional data to support plan creation and recommendations
• Funnel updates from client’s into internal CA systems: pricing, innovation, discontinuations, allocations
• Maintain Salesforce accuracy: client coverage, categories, commission rates
• Update and manage selling decks, one-pagers, and outdated materials
• Maintain Sales Toolkit and Channel Execution Matrix
• Assist with Turnlink orders and special project support
• Collaborate with account teams on custom growth plans and risk management

Preferred Qualifications

• A Bachelor’s Degree
• Previous experience with syndicated data – SPINS, Nielsen & IRI

Benefits

• 16 days of PTO
• 11 paid company holidays per year
• 2 paid volunteer days per year
• Bonus eligible
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Monthly cell phone allowance
• Paid company life insurance
• 401k with company match
• Summer hours (half day Fridays from Memorial Day thru Labor Day)
• Work from home flexibility