Kasa is hiring a
Senior Search Engine Marketing and Optimization Analyst

Summary

Join the Marketing & Distribution Team at Kasa as a Sr. Search Engine Marketing & Optimization Analyst to drive online visibility and conversions through effective PPC and SEO strategies.

Requirements

• Proven experience in PPC management and SEO (4+ years preferred)
• Strong understanding of PPC platforms (Google Ads, Bing Ads) and SEO tools (e.g., Google Analytics, SEMrush, Moz)
• Excellent analytical skills and attention to detail
• Strong written and verbal communication skills
• Ability to work collaboratively in a fast-paced environment
• Excellent written and spoken English language is required for this position

Responsibilities

• Develop, implement, and manage comprehensive SEO and SEM strategies to drive organic and paid traffic to our website and digital platforms
• Create and manage comprehensive pay-per-click (PPC) campaigns across platforms such as Google Ads and Bing Ads to drive targeted traffic and conversions
• Monitor and adjust bids to optimize campaign performance and maximize return on ad spend (ROAS)
• Conduct thorough keyword research to identify high-value terms for both PPC and SEO efforts, ensuring optimal ad targeting and content alignment
• Develop compelling ad copy and creative assets that resonate with target audiences and encourage high click-through rates
• Optimize website content, landing pages, and metadata to improve search engine rankings. Collaborate with the design and content teams to create and optimize landing pages for PPC campaigns to improve conversion rates
• Implement A/B testing for ad copy, landing pages, and targeting strategies to continuously improve campaign performance
• Monitor campaign performance using tools like Google Analytics and Google Ads; provide regular reports with actionable insights and recommendations for optimization
• Assist in SEO efforts by ensuring PPC campaigns align with organic search strategies and sharing insights on keyword performance
• Stay updated on industry trends, competitor strategies, and emerging technologies to refine PPC tactics and enhance overall marketing effectiveness

Preferred Qualifications

• SEM and/or SEO experience in the travel industry
• Experience with hospitality industry PPC platforms like Expedia TravelAds is a bonus!

Benefits

• Remote Work: With flexibility as a core value, and over three-quarters of the team working remotely, Kasa employees are able to work from anywhere!
• Kasa Travel Credit: We love to travel! Kasa employees get an allowance of free stays with us in any of our locations, plus a discount on any night for friends and family
• Competitive Salary: We offer total compensation at or above market rates plus additional earning opportunities based on the position
• Other Perks: Qualifying full-time roles are eligible for a wi-fi stipend, home office stipend, and more!