HostPapa is hiring a
Senior SEO & Web Analytics Specialist, Remote - Worldwide
Summary
The Senior SEO & Web Analytics Specialist will assist in strategy and lead execution of SEO and web analytics for HostPapa's Applications brands, driving qualified traffic and conversions. The role requires excellent communication skills, 4+ years of SEO experience, understanding of GA4, Google Analytics, Search Console, and Tag Manager.
Requirements
- Excellent written and verbal communication skills in English
- 4+ years of SEO (with Google Analytics) experience
- Understanding and ability to utilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagement
- Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
- Must demonstrate an advanced understanding of User Experience and technical SEO Requirements
- Must demonstrate an advanced understanding of Google Analytics (GA4), Search Console, and Tag Manager
Responsibilities
- Execute SEO strategies to drive qualified traffic and conversions
- Utilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagement
- Set up custom events to track relevant actions such as newsletter sign-ups, video views, form submissions, and other engagement metrics
- Monitor important SEO metrics such as organic traffic, conversion rates, and times spent on pages, and apply knowledge to analyze the performance of campaigns; identify opportunities for improvement of KPIs
- Provide support in researching and recommending SEO and social media optimization campaigns
- Responsible for carrying out competitive analysis, as well as identifying gaps in the organization’s content or areas of improvement in their web design or structure
- Strategize to continually test and iterate on SEO page templates, modules, and content to improve on-site performance (e.g., conversion, bounce) and SERP performance (e.g., CTR, rankings)
- Help to create and support digital marketing content/copy to use for website ranking purposes (e.g., page updates, blog posts, etc.)
- Work cross-functionally with teams to collaborate on the assessment and output of strategies
- Recommend changes to the website architecture and design, content, linking, and other factors to improve SEO positions, overall visibility, and conversion
Benefits
- Work from anywhere - this is a remote opportunity
- A competitive salary that values you and your unique skill sets
- Career advancement & professional development opportunities to help you reach your full potential
- Flexible work arrangements to support work/life balance
This job is filled or no longer available
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