Senior Social Media Marketer

Summary

Join a dynamic team of professionals dedicated to creating impactful content and driving engagement. As a Social Media Marketing expert, you will develop and execute comprehensive social media strategies, create engaging content across multiple platforms, and analyze performance metrics to optimize campaigns. You will collaborate with cross-functional teams, mentor junior team members, and manage social media advertising. This role requires 5+ years of experience, proficiency in various social media platforms, and strong analytical and communication skills. The position offers a competitive salary, comprehensive benefits, generous time off, and remote work flexibility.

Requirements

• 5+ years of experience in social media marketing or a related field, with a strong portfolio showcasing successful campaigns
• Proficiency in using social media platforms such as Instagram, TikTok, Facebook, Pinterest, and Twitter (X)
• Strong understanding of social media analytics and the ability to translate data into actionable insights
• Excellent communication and interpersonal skills, with experience in team leadership and mentoring
• Ability to develop and execute creative social media campaigns that align with brand objectives
• Proficiency in content creation tools and software, with a keen eye for design and aesthetics
• Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously
• Experience with social media advertising platforms and budget management
• Knowledge of SEO principles and their application in social media content

Responsibilities

• Develop and implement comprehensive social media strategies that align with organizational goals and target audience needs
• Create, curate, and manage engaging content across platforms including Instagram, TikTok, Facebook, Pinterest, and Twitter (X)
• Analyze performance metrics to optimize strategies and improve engagement
• Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts
• Stay updated on industry trends and emerging platforms to incorporate innovative techniques into the social media approach
• Mentor and guide junior team members, fostering a culture of continuous learning and improvement
• Manage social media advertising campaigns, including budget allocation and performance analysis
• Engage with the online community, responding to comments and inquiries in a timely and professional manner
• Develop and maintain a social media content calendar to ensure consistent and timely content delivery
• Utilize social media management tools to schedule posts, monitor engagement, and generate reports

Preferred Qualifications

Bachelor's degree in Marketing, Communications, or a related field

Benefits

• Competitive salary
• Comprehensive benefits
• Generous time off
• Flexibility to work remotely from a location with reliable WiFi and a comfortable workspace