Senior Marketing Manager - Social, Influencer & Brand Partnerships

Summary

Join Rula as a Sr. Marketing Manager - Social, Influencer & Brand Partnerships and lead the top-of-funnel earned strategy, focusing on organic social media, influencer marketing, brand partnerships, consumer PR, and events. Grow Rula's brand presence by building relationships with mental health advocates and influencers. Collaborate with other marketing functions to activate campaigns and amplify brand advocacy. This hands-on role requires exceptional collaboration, a focus on results, strong storytelling, and knowledge of emerging trends. You will maintain strategic consumer press and media relationships. The ideal candidate will have a proven track record of success in social-first campaigns and experience working with high-profile partners.

Requirements

• 8+ years of related professional experience in an influencer, partnerships, and earned media/public relations roles (in-house or agency), with 5+ of those years as a people manager
• 3+ years experience working with high profile partners, inclusive of celebrity and cultural thought leaders – with demonstrated success at standing up a new partnerships strategy from scratch, resulting in material growth to the brand and business
• Strong credentials in launching a national brand, with complex team scope across all earned channels – organic social, influencer, brand partnerships, consumer PR and buzzworthy events – leading to successful implementation of social-first campaigns that drove larger cultural conversations
• Experience maintaining strategic consumer press, media relationships, and PR agency partnerships – in support of key marketing moments and larger brand initiatives
• Fluent in the ever-changing social media landscape—from Instagram, YouTube, and Reddit to emerging platforms like Bluesky
• Natural tendency to move fast while thinking strategically – with a proven track record of strong bias for action and experimentation
• Track record of balancing creative instincts with data, KPIs and business growth – with demonstrated success of delivering social-first campaign innovation and material growth social following
• Experience establishing strong cross functional partnerships with teams and leaders, able to navigate diverse perspectives while driving the team toward a high impact outcome

Responsibilities

• Lead Rula’s top-of-funnel earned strategy with a primary focus on organic social, influencer marketing, brand partnerships, consumer PR and events
• Grow Rula’s brand presence online and beyond by building meaningful relationships with mental health advocates, high profile celebrities, influencers, industry thought leaders and other brand partners, while also steering earned conversations to support larger brand narratives and business priorities
• Collaborate with other marketing functions to activate creator-driven campaigns, cultivate communities across platforms, and amplify brand advocacy through both micro- and macro-influencers
• Maintain strategic consumer press, media relationships, and PR agency partnerships – in support of key marketing moments and larger brand initiatives
• Offer clear strategic direction to the marketing team on how to harness new channels and trends
• Track cultural shifts as part of daily work (Meltwater, Brandwatch, Sprout) and always ready to jump in and support with asset creation (Figma, Canva, Adobe Suite)

Preferred Qualifications

• Experience working in health & wellness, medical, or mission-based brand work
• Experience in standing up IRL buzz-worthy event activations, driving larger cultural activations
• Experience with a multi-audience marketplace model, with complex stakeholder and business considerations
• 2+ years experience at a high-growth start-up

Benefits

• 100% remote work environment (US-based only): Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Support for your mental and physical health
• New hire home office stipend : Set up your workspace for success
• Quarterly department stipend : Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns : Explore a variety of engaging topics
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all