Senior Social Media Marketing Manager

Summary

Join Calendly's Marketing team as a Senior Social Media Marketing Manager and leverage your expertise in social media trends, strategies, and tools. You will collaborate across departments to create and share social campaigns that amplify Calendly's brand message, engage the audience, and establish Calendly as a leader in scheduling and productivity. You will own Calendly's social media and influencer strategy, engaging with customers, influencers, and employees. Daily tasks involve executing the social media strategy, managing the influencer strategy, establishing monitoring best practices, driving employee engagement, capturing new audiences, monitoring industry trends, reporting on campaign performance, collaborating on content production, and utilizing various software tools. This role requires strong communication skills, experience with cross-functional teams, a creative instinct, and a proactive, positive attitude. Calendly offers a wide range of benefits, including healthcare, dental, vision, parental leave, 401(k) match, and paid time off.

Requirements

• 6+ years of hands-on social media marketing experience — LinkedIn and crisis communications experience are pluses
• Excellent written, verbal, and visual communication skills — you’ll be drafting and reviewing LOTS of social copy
• A willingness to get in front of the camera to create engaging social content
• Plenty of organizational and resourceful initiative, with the ability to plan, prioritize, execute, and measure multiple marketing campaigns at once
• Demonstrated success in establishing or enhancing social media strategies
• Experience working with cross-functional teams, and the ability to effectively (and remotely!) communicate with, influence, and motivate a wide variety of people at all levels of the organization
• A strong creative instinct to develop innovative, platform-native content that stands out in crowded social feeds
• A self starter - You have a clear perspective and have a proclivity towards taking action rather than waiting to be told what to do
• Enthusiasm and a positive, “can-do” attitude
• The attitude that feedback is a gift — you’re as comfortable receiving as giving feedback on content
• Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time

Responsibilities

• Own and execute Calendly’s social media strategy to support organizational objectives and initiatives via daily customer engagement, content creation, and amplification
• Develop and manage the full influencer strategy — from micro to macro creators — across relevant verticals
• Establish monitoring best practices - Address customers’ questions and complaints, and work with the customer support team to escalate and resolve customers’ issues
• Drive Calendly’s employee engagement program, encouraging and educating Calendly employees on best practices, industry trends, and upcoming developments so they can build their personal brands while amplifying Calendly’s brand message
• Capture new audiences — e.g., prospects, customers, partners and brand advocates — grow followers and fans, update social media pages, distribute new video and campaign media of marketing activities for placement on the web, social networking sites, and community-driven sites and platforms
• Monitor industry trends, competitor activities, emerging technologies, and best practices in social media and influencer engagement to stay ahead of the curve, and share knowledge with the team
• Report on campaign performance and engagement related to social content
• Collaborate on production of various short-form content types (videos, social media posts, talk tracks) to enable various creators to share Calendly’s brand message across various channels with various audiences
• Use software such as Asana, Sprout Social, Tagger, and other tools necessary for planning, publishing, promoting, and reporting on high-performing content

Benefits

Comprehensive employee benefits like healthcare, dental, vision, parental leave, 401(k) match, paid time off, and much more