Senior Strategic Partnerships Marketing Manager

Summary

Join StackAdapt as a Senior Strategic Partnerships Marketing Manager and lead marketing strategies for the Strategic Partnerships & Alliances team, encompassing alliances, technology integrations, retail media networks, and new business initiatives. You will own the end-to-end go-to-market planning, campaign execution, and partner enablement across the entire partner lifecycle. This role demands close collaboration with Partner Managers, Product, Sales, and Marketing stakeholders to foster new opportunities and solidify StackAdapt's reputation. The ideal candidate thrives in fast-paced environments, excels in storytelling and strategic thinking, and balances execution with brand-building across various channels. This is a remote-first position open to applicants from Canada and the United States, reporting to the Director of Field Marketing and ABM.

Requirements

• 5–7+ years of experience in B2B marketing, with at least 3 years in partner marketing, strategic alliances, or channel marketing
• Proven success leading GTM marketing strategies in high-growth technology companies
• Strong understanding of the retail media, advertising, and marketing technology landscape
• Experience launching co-marketing campaigns, building partner enablement tools, and supporting sales activation
• Strategic thinking with excellent storytelling, writing, and presentation skills
• Strong project management skills with the ability to manage multiple initiatives and stakeholders
• Comfortable working cross-functionally in a fast-paced, high-growth environment
• Experience working with Product Marketing, Partner Managers, and Sales leaders to bring new solutions to market

Responsibilities

• Own and lead end-to-end GTM strategy and execution for strategic partners—driving brand awareness, messaging, asset creation, and co-marketing in trust-heavy, long-decision ecosystems
• Own account-based marketing strategy across the full partner lifecycle - from net-new acquisition to activation, re-engagement, and churn recovery
• Serve as the lead marketing partner for SP&A—driving alignment across Marketing, Sales, Product, and Partner teams to ensure coordinated execution, clear accountability, and strategic impact
• Drive go-to-market strategy for the launch of new Retail Media Network partnerships, including narrative development, messaging, PR coordination, and co-marketing
• Develop and evolve partner messaging frameworks that reflect market feedback and campaign results—while reinforcing StackAdapt’s brand across the partner ecosystem
• Define KPIs and build attribution models and dashboards to measure campaign influence, partner lifecycle engagement, and marketing-sourced/influenced pipeline across channels
• Own the content and communications strategy for SP&A—including partner-facing collateral, co-branded campaigns, and messaging frameworks across paid, owned, and earned channels
• Create and maintain enablement resources tailored to partner use cases—empowering GTM teams with tools that support sales activation and partner growth
• Translate partner and client pain points into clear messaging that positions StackAdapt as a go-to integration partner and competitive differentiator
• Maintain regular communication with partners and internal teams to gather insights, share updates, and continuously evolve frameworks and tiering models that scale partner growth

Preferred Qualifications

Knowledge of Salesforce, HockeyStack, Hubspot, and common martech platforms

Benefits

• Highly competitive salary
• RRSP/401K matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Full benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave policy
• A friendly, welcoming, and supportive culture
• Our social and team events!