Senior Technical Analytics Analyst

Summary

Join Chartis Interactive as a Senior Technical Analytics Analyst, collaborating with project teams to identify KPIs, developing tracking plans, and configuring analytics platforms.

Requirements

• Bachelor’s degree in relevant field (e.g. analytics, data science, decision science, etc.), but demonstrated experience is equally (if not more) important
• Expertise in the e-commerce space and helping clients align on the appropriate KPIs and metrics
• Deep knowledge and recent experience using either Adobe or Google Analytics, and associated Tag Managers
• Ability to map metrics to data sources, identify infrastructure and tool needs, and develop an analytics roadmap
• Strong verbal and visual communication skills to present recommendations and achieve client stakeholder buy-in
• Ability to work effectively with different people and agency partners in technology, marketing, and strategy. Previous consulting and training experience are a plus
• Experience with identifying insights (not just reporting), making sound recommendations, and educating stakeholders about the difference between insights and reporting
• Knowledge and appreciation for other types of research and data that supplements analytics is ideal

Responsibilities

• Collaborate with project teams to identify relevant and measurable key performance indicators (KPIs) and targets that map to business and website objectives
• Develop a website tracking plan that clarifies everything that needs to be measured, including segments, user flows, goals and conversions, etc
• Identify tools and infrastructure requirements along with an implementation roadmap
• Lead and participate in stakeholder interviews and alignment work sessions throughout the course of the project
• Prototype dashboard views and reports to align on the most critical data
• Establish high-level governance plan (e.g. reporting guidelines, data dictionary, etc.) to ensure clients have a blueprint for success
• Configure Analytics platform (Google/Adobe), determine tagging requirements and implementation in Tag Manager, and train and work with the technology team and agency partners to ensure that tags are implemented correctly during staging and production
• Develop an analytics checklist that spans all stages of the measurement planning and implementation process that will require stakeholder sign-off
• Identify opportunities to advance analytics and data maturity for future phases (e.g. advanced analytics, omnichannel measurement, etc.)

Benefits

• Competitive benefits plans
• Retirement savings plans (401K) and vacation programs