Senior Traffic Acquisition Manager

Summary

Join DataGalaxy, a leading data catalog company, as a Senior/Lead Traffic Manager to drive the growth of paid and organic website traffic and optimize website conversions. You will develop and execute a comprehensive roadmap for increasing website traffic, manage and optimize paid acquisition channels, and lead website conversion rate optimization efforts. This role requires strong analytical skills, experience with Google Ads and SEO, and proficiency with web analytics tools. You will collaborate with various teams and external vendors to achieve business goals. DataGalaxy offers a dynamic work environment, flexible working hours, remote work options, and a competitive compensation package.

Requirements

• Proven experience in a senior digital marketing role, with expertise in traffic generation, SEO, paid media, and CRO
• Demonstrable success in managing Google Ads campaigns and executing effective SEO strategies
• Strong analytical skills, with the ability to interpret data, draw actionable insights, and communicate results
• Hands-on experience with web analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and A/B testing tools
• Technical proficiency with website platforms (WordPress) and a basic understanding of HTML/CSS

Responsibilities

• Develop and execute a comprehensive roadmap to increase paid and organic website traffic
• Lead the creation and implementation of SEO strategies, including keyword research, on-page optimization, and link-building initiatives
• Manage and optimize paid acquisition channels, including Google Ads and other PPC platforms, in collaboration with the Paid Acquisition Manager
• Identify opportunities to improve conversion rates through data analysis, user feedback, and A/B testing
• Lead efforts to optimize the customer journey and website performance across devices
• Partner with design, content, and technical teams to implement best practices in CRO
• Oversee the development and execution of the website’s technical roadmap to improve performance, usability, and SEO
• Collaborate with the Website Developer to prioritize and deliver updates, ensuring alignment with business goals
• Stay up-to-date with emerging technologies and best practices to ensure a cutting-edge digital presence
• Work closely with the Head of Brand and Content to align traffic and conversion strategies with broader brand goals
• Liaise with external vendors and agencies as needed to execute campaigns and projects

Preferred Qualifications

• Experience in working closely with creative and content teams
• Proficient in French & English
• Familiarity with emerging digital trends and tools, particularly in website optimization
• Certification in Google Ads, Google Analytics, or related fields

Benefits

• Offices in the heart of Lyon and Paris, 10-15 minutes from the train stations
• Flexible working hours ("forfait jour")
• A real opportunity to join a French start-up that is a pioneer in its market
• A chance to create your own career path with autonomy in multiple projects
• An attractive remuneration according to your performance and your potential
• Remote work at will & 2.50€ net / day
• Health insurance Apicil
• Meal vouchers (Swile card of 9€/day)
• Public transport 50%
• Daily coffee and snacks
• Quarterly team events and seminars