Senior Value Advisory Director

Summary

Join Coupa as a Sr. Director, Business Strategy and serve as a subject matter expert on financial value, engaging with executive-level prospects to drive sales. Build compelling business cases to shorten sales cycles, grow deal sizes, and increase win rates. Educate and coach the sales organization on value-based selling methodologies. Refine and develop tools, content, and strategies to improve pipeline generation and the full sales cycle. Work closely with Sales Management, Sales Directors, Product Management, Alliances, and Marketing to support and drive regional initiatives. This role requires executive-level communication, cross-functional collaboration, and strategic sales enablement skills.

Requirements

• Create and deliver compelling C-level proposals and presentations tailored to economic decision-makers
• Work closely with Sales, Pre-Sales, Services, and customers to drive business outcomes
• Develop multi-level sales strategies, campaigns, competitive messaging, and enablement programs across verticals
• Enhance value selling tools (e.g., ROI calculators, TCO models) and contribute to thought leadership and performance benchmarking
• Bring 8+ years of experience in value engineering, consulting, or pre-sales, with strong project management, executive presence, and ability to scale best practices across teams

Responsibilities

• Engage with Prospects and Customers as a subject matter expert on financial value and business impact to grow Coupa’s deal size, lower sales cycle times and increase win rates
• Build collaborative and compelling business cases for Executives / CEOs / Board to answer “Why do anything?”, “Why now?”, “Why Coupa?”
• Continuously refine Coupa’s financial value-based selling methodology including tools, deliverables, offerings
• Educate and coach Coupa’s Direct Sales Organization on how to implement this methodology successfully into Target Accounts
• As an integral part of Worldwide Sales, work very closely with Sales Management, Sales Directors, Product Management, Alliances and Marketing to support and drive regional initiatives to improve pipeline generation and subscription revenue

Preferred Qualifications

• Strong communication skills – crisp, clear, and effective written and verbal communication across all levels
• Collaborative experience working closely with Sales Management and Field Sales teams to drive business results
• Thrives in fast-paced environments with a strong passion to win, succeed, and consistently strive for excellence
• MBA or advanced degree in finance, economics, or related field strongly preferred
• Portuguese required, Spanish a plus; based in Brazil, Colombia, or Mexico preferred (other LATAM locations considered); ~30% travel expected