SEO & AI Optimization Manager

Summary

Join Cority, a global leader in EHS software, as their SEO & AI Optimization Manager. This individual contributor role requires leading the organic growth strategy, encompassing technical SEO, content strategy, and performance analytics. You will own the end-to-end SEO strategy, enhancing search presence and brand visibility across traditional and AI-driven channels. Collaboration with various marketing teams is crucial to integrate SEO and AI thinking into digital programs. The position demands leveraging AI and LLMs to optimize workflows and content. You will monitor performance, create insightful reports, and stay ahead of industry trends. This role offers a remote work environment and various benefits.

Requirements

• 7+ years of hands-on SEO experience with a proven track record and point of view on how to drive organic growth through both technical and content-driven strategies
• Strong command of technical SEO, including canonicalization, crawl budget management, schema markup, and mobile-first indexing
• Experience working with CMS platforms (e.g., WordPress) and directly with developers to implement technical improvements
• Deep knowledge of SEO tools (e.g., Google Search Console, GA4, SEMrush)
• Familiarity with AI/LLM concepts, including semantic search, prompt engineering, token limits, and fine-tuning models for content or classification tasks
• Hands-on experience integrating AI tools into SEO workflows or content pipelines
• Strong analytical skills and comfort designing experiments and interpreting data to inform decisions
• Understanding of how SEO and paid media strategies intersect and support one another
• Excellent written and verbal communication skills; able to clearly articulate SEO and AI strategies to both technical and non-technical stakeholders
• Data driven and analytical by nature

Responsibilities

• Develop and lead a comprehensive SEO strategy to drive organic traffic, improve search visibility, and support demand generation goals
• Conduct keyword research, on-page optimization, technical audits, and link-building initiatives to enhance site performance and authority
• Diagnose and resolve technical SEO issues, including crawlability, indexing, structured data, mobile usability, and site speed
• Collaborate with web developers to implement SEO fixes and optimize site architecture for both users and search engines
• Partner with content, digital, and product marketing teams to ensure SEO is built into content planning and execution from the ground up
• Work closely with paid media stakeholders to align SEO and paid search strategies for maximum impact across shared keyword targets and landing pages
• Leverage AI and LLMs (e.g., OpenAI, Claude, etc.) to enhance SEO workflows, such as keyword clustering, SERP analysis, content generation, and entity-based optimization
• Understand how LLMs function and apply that knowledge to improve content structuring, semantic relevance, and user targeting
• Design and run SEO A/B tests and experiments, including tests of LLM-generated content vs. human-written content, to determine performance lift
• Monitor SEO performance with tools like Google Search Console, GA4, and SEMrush; create reports that surface actionable insights
• Collaborate with RevOps to ensure accurate tracking of SEO-related performance and conversions
• Stay ahead of SEO trends, algorithm changes, and developments in AI and LLM technology to maintain a competitive edge

Benefits

• An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
• We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
• Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
• Annual fitness allowance
• Mental health support provided through access to Calm Premium meditation app and access to Talkspace
• Access to Udemy, internal training programs, annual training allowance and certifications, if applicable, and High Talent Programs