Remote SEO and Website Manager

Summary

Join Tailscale as an SEO and CRO professional to spearhead our SEO and website UX for a developer audience, driving top-of-funnel growth, customer acquisition, and organic content strategy.

Requirements

• 8+ years of experience in CRO/growth, SEO, Copy Editing, content strategy, or a similar role, focusing on optimizing website experience and content for search engines
• Proven track record of working with cross-functional teams
• Ability to identify gaps and opportunities for the development of new website experiences and content which resonates with a developer audience
• Technical aptitude will be necessary to learn and understand our products and the developer-centric content we produce
• Ability to track and analyze the right metrics and leverage a data-driven approach when developing a strategy
• Curiosity and an open mind - This person will have strong instincts and will know when a deeper-dive is needed to better understand why a web section and/or content is (or isn’t) performing
• Experience running experiments to prove or disprove working theories. We are always testing. We believe we learn just as much from getting it wrong and aren’t afraid to admit it and pivot strategies, if necessary
• Self-starter who can manage multiple projects independently from start to finish
• Hunger to meaningfully grow Tailscale’s customer conversions, especially among technical audiences
• An affinity for learning complex, highly technical products and strong technical aptitude generally

Responsibilities

• Create and implement on-page SEO strategies that align with content goals, including keyword research, content optimization, and competitive analysis
• Create and implement growth experimentation program for customer acquisition and signup conversion CRO, especially for paying accounts and organizations
• Provide training sessions and ongoing support to technical writers, editors, PMM, DevRel, etc. to enhance their understanding and application of SEO and CRO best practices
• Conduct regular content audits to identify opportunities for improving existing content’s SEO performance, including updating meta tags, headings, and internal linking structures
• Work closely with cross-functional teams, including content team, product marketing, UX, web engineering and design, to ensure recommendations are implemented effectively
• Monitor and report on web section and content performance using tools like Looker, Google Analytics, Google Search Console, and Semrush
• Stay updated on the latest CRO and SEO trends, algorithm updates, and best practices, and proactively implement new strategies to maintain a competitive edge

Benefits

• Comprehensive group benefits with no waiting period
• All-remote with the opportunity to work from anywhere—enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you)
• Support for your personal and professional development
• Paid time off and a healthy work-life integration
• A build-your-own home office setup
• Generous parental leave program from your first day