SEO Manager

Summary

Join Winona, a leading telemedicine company specializing in menopause care, as our full-time remote SEO Manager. You will be responsible for developing and executing comprehensive SEO strategies to drive organic growth and improve online visibility. This senior-level role requires a minimum of two years of experience as an SEO Manager and proven success in improving search engine rankings. You will manage and mentor a team of in-house SEO specialists, collaborate with content creators, and monitor website performance using various SEO tools. The ideal candidate possesses strong analytical skills, excellent communication abilities, and a deep understanding of SEO best practices. Winona offers a flexible work environment with unlimited PTO, comprehensive health insurance, and opportunities for professional development.

Requirements

• Minimum of 2 years of experience as an SEO Manager or in a similar SEO-focused role
• Proven track record of improving search engine rankings and driving organic traffic growth
• Strong analytical skills with experience in using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Excellent knowledge of current SEO best practices and search engine algorithms
• Familiarity with HTML/CSS and technical SEO concepts
• Experience with Looker Studio for creating interactive dashboards and reports
• Outstanding communication and content creation skills
• Ability to work independently and manage multiple projects simultaneously

Responsibilities

• Develop and execute comprehensive SEO strategies aligned with business objectives
• Manage and mentor in-house link builders and SEO specialists
• Conduct keyword research and optimize website content, meta tags, headers, and URLs
• Collaborate with content creators to develop high-quality, keyword-rich, and linkable content
• Oversee on-page and off-page SEO activities, including link-building initiatives
• Monitor and analyze website performance using SEO tools and analytics platforms
• Provide regular reports and recommendations for optimization to stakeholders
• Stay up-to-date with the latest SEO trends, best practices, and algorithm changes
• Work with web development teams to address technical SEO issues
• Coordinate with social media and PPC teams to optimize overall digital marketing efforts
• Develop a comprehensive content and link-building roadmap that aligns with SEO and business goals
• Create and optimize content strategies to improve search rankings and user engagement
• Implement a balanced approach to content creation, focusing on both search optimization and user value
• Integrate SEO strategies with content marketing initiatives to maximize organic growth
• Establish KPIs and reporting frameworks to measure the success of content and SEO efforts
• Collaborate with other departments to ensure content and SEO strategies support broader marketing objectives
• Continuously evaluate and refine content creation and optimization processes

Preferred Qualifications

• Familiarity with Hyros for advanced attribution and tracking
• Knowledge of Mixpanel for product analytics and user behavior analysis

Benefits

• Flexible hours, work wherever you choose
• Unlimited PTO
• Medical/ Dental/ Vision insurance (US-W2)
• Non-working holidays per country of residence
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings