Heidi Health is hiring a
SEO Specialist, Remote - Australia

Summary

The job is for a SEO Specialist at Heidi, a healthtech startup aiming to halve the time it takes to deliver world-class care using AI systems. The role involves developing and executing an SEO strategy, optimizing website content, conducting keyword research, on-page & off-page optimization, content development, analytics & reporting, and more.

Requirements

• Proven experience in SEO with a strong portfolio of successfully ranked websites and demonstrated ability to drive significant organic traffic growth ideally in early growth tech
• In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and a solid understanding of SEO principles, ranking factors, and search engine algorithms
• Excellent project management skills, with the ability to prioritize tasks, manage deadlines, and deliver high-quality results in a fast-paced environment
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making
• Exceptional communication and collaboration skills, with the ability to effectively interact with cross-functional teams and external partners
• Thrives in a flat hierarchy with a high degree of autonomy and ownership in task execution

Responsibilities

• SEO strategy development: Work with our VP of Marketing to develop and execute our SEO strategy, identifying key opportunities and assessing their alignment with our business goals and customer requirements
• Technical SEO: Conduct technical SEO audits and recommend fixes to ensure optimal site performance, crawlability, and indexability
• Keyword research & content strategy: Conduct keyword research to guide content teams in creating high-quality, SEO-optimized content that drives organic traffic and conversions
• On-page & off-page optimization: Optimize website content, landing pages, and other on-page elements, as well as develop and implement link-building strategies
• In-product SEO optimisation: Manage the relationship between in-product features and optimising social sharing of user-generated content for maximum indexability and discoverability in search, particularly focusing on our template library and ensuring content is optimized for ranking where it makes sense
• Content development: Plan, draft and create highly engaging pages filled with content that maps to your keyword strategy including writing yourself and working with team members or outsourced writers to deliver quickly
• Analytics & reporting: Track, report, and analyze website analytics and SEO performance, providing insights and recommendations to improve organic search rankings and drive traffic

Benefits

• Flexible work: Enjoy a 50% hybrid work environment
• Additional benefits: Receive an additional paid day off for your birthday and wellness days
• Gym access: Full gym access in our Melbourne location (Sydney TBC)
• Professional development: A generous personal development budget of $500 per annum
• Learning opportunities: Learn from some of the best engineers and creatives, joining a diverse team
• Equity: Become an owner, with shares (equity) in the company—if Heidi wins, we all win
• Impact: The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
• Career growth: If you have an impact quickly, there’s the opportunity to fast-track your career growth