SEO Specialist

Summary

Join our team as an experienced SEO Specialist and play a key role in enhancing our online visibility, driving organic traffic, and improving search engine rankings. You will leverage your expertise in local SEO, link-building, and on-page optimization to deliver measurable results. The ideal candidate possesses a strong understanding of search engine algorithms and ranking factors, along with proficiency in SEO tools like Google Analytics and Search Console. You will collaborate with various teams to ensure SEO best practices are integrated into content creation and broader marketing goals. This role requires a results-driven approach and a commitment to staying updated on industry trends and algorithm changes.

Requirements

• Be proficient in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others
• Possess a strong understanding of search engine algorithms and ranking factors
• Have excellent analytical and problem-solving skills
• Possess strong communication and teamwork abilities

Responsibilities

• Optimize local listings and Google Business Profiles
• Develop and execute strategies to improve local search visibility
• Conduct geo-specific keyword research and implement targeting strategies
• Develop and execute link-building campaigns to acquire high-quality backlinks
• Perform competitor analysis to identify link-building opportunities
• Monitor backlink profiles and ensure compliance with search engine guidelines
• Conduct comprehensive site audits and resolve technical SEO issues
• Optimize website structure, meta tags, content, and URLs for search engines
• Collaborate with content teams to ensure SEO best practices are integrated into content creation
• Track and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and others
• Stay updated on industry trends and algorithm changes to adapt strategies
• Work closely with developers, designers, and content teams to align SEO efforts with broader marketing goals

Preferred Qualifications

Have familiarity with HTML, CSS, and basic website development concepts