SEO Specialist

Summary

Join our team as a SEO specialist and contribute to the success of our clients by optimizing their online presence. You will be responsible for creating and optimizing content, managing local listings, and implementing SEO strategies. This role requires strong SEO knowledge, experience with WordPress, and excellent writing skills. We offer a remote work environment, competitive benefits including 100% employer-funded health insurance, and a 3% match SIMPLE IRA. The ideal candidate will have 1-2+ years of agency SEO experience and 2+ years of local SEO experience. Growth opportunities are available for those who demonstrate initiative and a commitment to client success.

Requirements

• 1-2+ years experience doing SEO work for clients within an agency environment
• 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
• Expert knowledge of SEO and Analytics
• Expert knowledge of WordPress & complex themes
• Excellent writing, editing, and proofreading skills
• Knowledge of HTML, CSS, and JSON
• Knowledge of Ahrefs, SEMrush, and Google Search Console

Responsibilities

• Edit and optimize content to improve a client's content ranking in search engines
• Publish new content and improve existing content
• Create keyword-targeted copy to optimize content for specific key phrases
• Use digital tools to identify search trends and key phrases
• Publish and enhance landing pages in WordPress
• Create custom graphics and enhance images for landing pages and blogs
• Post and optimize blogs for targeted phrases
• Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO
• Create local strategies with the client using their Google My Business API to maintain accurate location data
• Identify critical client/account issues and escalate them to appropriate executives in a timely manner
• Use SEO principles to maximize copy’s reach (internal linking, metadata optimization)
• Interpret copywriting briefs to understand project requirements
• Collaborate with Account Managers and Project Managers on client campaigns
• Maintain editorial calendars
• Edit content to improve optimization
• Ensure that SEO and SMO strategies are effectively implemented
• Mark up sites and content with JSON schema
• Retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells
• Optimize permalink structures to improve URL clarity and SEO performance
• Implement and manage 301 redirects to preserve rankings and link equity
• Audit and resolve 404 errors to improve user experience and maintain search engine trust
• Configure robots.txt and XML sitemaps to enhance crawlability and indexing

Preferred Qualifications

• Desire to lead local strategy for large-growth SEO client
• Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
• Experience in the legal vertical
• SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)
• Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
• Advanced technical SEO experience is a plus

Benefits

• Work remotely from home
• 12 days of PTO within 1st year
• 3% Match SIMPLE IRA
• 100% Health Insurance (including fully employer-funded coverage)