Seo Writer And Strategist

Summary

Join PetLab Co., a leading DTC pet supplement company, as their SEO Writer & Strategist! This hybrid or remote UK-based role blends SEO expertise, content creation, and strategic planning. You will be responsible for creating high-quality, search-optimized content that educates and engages pet owners. The ideal candidate possesses 3+ years of experience in SEO content writing and a strong understanding of SEO principles. PetLab Co. offers a collaborative culture, clear reporting, and various benefits including private health care, generous annual leave, flexible working hours, and a generous learning and development budget. This fast-paced environment provides exciting challenges and opportunities for growth. Apply today to help PetLab Co. transform pet health!

Requirements

• 3+ years of experience in SEO content writing, content strategy, or digital marketing
• Strong understanding of SEO principles, including keyword research, search intent, on-page optimisation, and content structuring
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console
• Exceptional writing and editing skills with a portfolio of high-ranking SEO content
• Experience managing content from inception to execution including briefing assignments, coordinating with freelance writers and SMEs, editing, and publishing using a CMS such as Wordpress
• Ability to translate complex health and science topics into engaging, easy-to-understand content
• Knowledge of Google algorithms, E-E-A-T principles, and technical SEO basics
• Strong collaboration and project management skills, with the ability to work cross-functionally with marketing, creative, and development teams

Responsibilities

• Research, write, and optimize content that helps pet owners find the best solutions for their pets’ health
• Collaborate with designers, developers, and marketing teams to ensure our SEO content and copy aligns with our broader brand growth strategy
• Research, write, edit, and optimize educational blog posts, product descriptions, landing pages, and other off-site SEO initiatives
• Conduct keyword research, content planning and mapping, competitive research and analysis, and ensure alignment with SEO best practices
• Monitor content performance, analyze key SEO metrics, and iterate based on data
• Work with designers, developers, marketing teams and external consultants or agencies to create a seamless experience

Preferred Qualifications

• Experience working in DTC, eCommerce, or subscription-based businesses
• A growth mindset and the ability to adapt to a fast-paced environment

Benefits

• Private Health Care through Vitality
• Generous Annual Leave – 28 days + public and bank holidays
• Flexible Working Hours – We focus on results, not clock-watching!
• Enhanced Maternity / Paternity / Adoption Leave
• Puppy Therapy – We partner with Paws in Work to bring puppies into the office!
• Generous Learning & Development Budget – We want you to keep growing
• Pet-Friendly Office – Dogs are always welcome!
• Gympass Membership – Access to a variety of gyms and wellness programs
• Electric Vehicle Scheme – Salary sacrifice scheme for eco-friendly commuting
• Give Back Day – An extra day off to volunteer, plus a £50 charity contribution
• Health Cash Plan – Get cashback on health-related expenses like dental care