Director of Marketing

Summary

Join Collectively, a global leader in influencer marketing, as their Director of Marketing! This multidisciplinary role leads brand strategy, overseeing all marketing and communications projects. You will develop thought leadership, manage content creation, and foster industry partnerships. The position requires extensive experience in marketing and communications, specifically within the influencer marketing ecosystem. You'll manage various digital marketing initiatives, including PPC and SEO, and collaborate with internal and external teams. Collectively offers a remote-first work environment and a comprehensive benefits package, including health insurance, 401k matching, generous time off, and more.

Requirements

• A minimum of 10 years in experience in marketing, sales, PR, or the advertising industry, with familiarity marketing B2B services
• Proven experience in a leadership role, with a track record of successfully managing individual contributors and complex projects
• Deep understanding of the influencer marketing ecosystem, with an ability to identify and act on trends in the space
• Excellent communication skills—both written and verbal
• Strong attention to detail, eye for design & commitment to producing quality work
• Experience managing social media channels and company website
• Experience with Google Analytics, Google Ads, and Meta and LinkedIn Ads Manager
• Exceptional focus and time management skills
• Excellent initiative and proactive follow-through with all colleagues from peers to senior staff

Responsibilities

• Develop thought leadership including our influencer marketing industry reports, short POVs on emerging trends, and conference talks
• Oversee content creation and community management for Collectively social channels website, and newsletter, and optimize strategy through performance analysis
• Manage the development of sales enablement collateral that illustrates Collectively services and thought leadership, including presentations, case studies, videos, and other assets
• Source and oversee strategists, researchers, writers, and designers on more complex projects
• Actively seek out and identify new opportunities for Collectively to publish thought leadership or represent ourselves in market via podcasts, panels, and events
• Manage impactful industry sponsorships and partnerships with conferences, awards entities, Brandtech Group collaborators, etc
• Support co-marketing opportunities with social platform partners
• Manage awards calendar and entries
• Develop and nurture relationships with relevant media and industry groups
• Collaborate with PR partner on media strategy and outreach
• Brief executives and other leaders for media opportunities
• Lead events strategy and oversee client and industry gatherings
• Oversee PPC and paid social strategies to support Collectively’s overall growth and reputation, pulling in contract support where needed
• Manage SEO to support organic traffic to Collectively’s content
• Track and report on success to optimize strategy

Benefits

• Remote-First
• Medical, Dental, Vision and Supplemental Insurances
• 401k Matching
• Generous holiday & time off
• Monthly Wellness Stipend
• Flex Fridays (after 1PM local time)
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events