Director of Organic Content and SEO

Summary

Join Black and White Zebra as the Director of Organic: Content & SEO and lead our content strategy, driving organic growth through exceptional, search-optimized content. Collaborate with editorial teams and stakeholders to plan, develop, and execute content strategies across our growing portfolio. As a seasoned leader, you'll manage content production at scale, optimize processes, and guide a large team. Your expertise in SEO, content strategy, and media monetization will be crucial. Data-driven decision-making and adapting to industry changes are essential. This full-time position offers a competitive salary, discretionary bonus, and comprehensive benefits package, with options for remote or hybrid work.

Requirements

• Have 5+ years of proven experience leading SEO-driven content strategies that resulted in substantial organic growth
• Have significant experience managing large (50+ individuals) teams of writers & editors
• Possess deep knowledge of SEO best practices, keyword research, content analysis, and backlink building
• Are adept at interpreting web analytics data (Google Analytics, Search Console) to create clear, actionable insights
• Have experience using SEO tools such as Ahrefs, SEMrush, Clearscope, or similar platforms
• Exceptional analytical skills, with deep expertise in data-driven decision-making
• Strong proficiency with content management systems
• Excel in strategic thinking, communication, and collaboration, able to effectively educate and inspire editorial teams
• Are deeply curious, proactively staying ahead of industry changes and algorithm updates
• Demonstrate strong organizational and problem-solving skills, capable of managing multiple projects and priorities
• Outstanding communication and presentation abilities
• The ability to breathe life and inject humour into traditionally dry topics
• Strong project management skills, including resource allocation and deadline management
• Knowledge of AI and automation tools for content creation and optimization
• Self-driven, organized, and passionate about achieving excellence through content optimization

Responsibilities

• Deliver High-Performing Organic Content - Ensure the team executes the best work for maximum impact, in content planning, production sequencing, and the content itself to ensure production is optimized for organic growth, revenue, and topical authority for the target audiences
• Maintain & Maximize Content Performance - Ensure the work is executed right - faithfully following process, SOPs and playbooks and consistently ranking top for target keywords, driving traffic, clicks, and subscriptions
• Lead & Coach A High-Performing Team - Help the team set ambitious, achievable goals for their publication's traffic growth, quality, and execution and guide them towards achieving those goals. Develop and implement content-focused SEO strategies to drive consistent organic growth
• Direct and Iterate on our world-class SEO strategy - Provide strategic oversight and direction on content planning, ensuring alignment with business goals and audience needs. Direct our SEO team on keyword research and content analysis, supporting our editorial teams in creating content that ranks highly in search engines

Preferred Qualifications

Knowledge of AI and automation tools for content creation and optimization

Benefits

• Discretionary bonus
• Comprehensive benefits package
• 100% remote or hybrid position
• $150,000 - $200,000 a year