Leadtech Group is hiring a
Social Ads Specialist, Remote - Spain
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Summary
The job description is for a Social Ads Specialist for Apps who will develop strategies to optimize the visibility of one of LeadTech's projects. The ideal candidate should have at least 5 years of experience in Social Media Advertising campaigns, proficiency in Facebook Ads, Instagram Ads, and TikTok Ads is mandatory, and strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs is preferred.
Requirements
- At least 5 years of experience in Social Media Advertising campaigns
- Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
Responsibilities
- Create a paid social media acquisition strategy for Mobile Apps
- Own and develop a social media advertising plan including photo and video content
- Ensure campaign goals and deadlines are being fulfilled to the highest standard
- Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin
- Identify new channels where there is opportunity to grow and expand the brand
- Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
- Asset creation and adaptations for social campaigns ensuring they meet platform specs
- Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets
- Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns
- Optimize copy for paid social ads campaigns
- Collaborate with ASO specialists to maximize apps visibility
- Perform periodical competitor analysis
- Define retargeting/remarketing strategies
- Target audiences for each purpose
- Implement retargeting/remarketing campaigns
- Management and optimization of remarketing campaigns
- Compiling performance reports
- Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs
Preferred Qualifications
- Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs
- Twitter, Snapchat, Pinterest and other platforms experience is a plus
- Advanced Microsoft Excel skills
Benefits
- Top-notch private health insurance — includes dental and psychological services
- Full-time, permanent contract
- Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
- Remote work OR come into the office if you prefer!
- Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
- Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
- Enhanced career path designed just for you
- External training budget
- Other: ticket restaurant, nursery tickets
- Budget for team-building activities
- We celebrate all company landmarks
- And when you come into the office, you’ll get free coffee and snacks, fresh fruit, and can enjoy our game room and the cool terrace overlooking the Mediterranean
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