Leadtech Group is hiring a
Social Ads Specialist, Remote - Spain

Summary

The job description is for a Social Ads Specialist for Apps who will develop strategies to optimize the visibility of one of LeadTech's projects. The ideal candidate should have at least 5 years of experience in Social Media Advertising campaigns, proficiency in Facebook Ads, Instagram Ads, and TikTok Ads is mandatory, and strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs is preferred.

Requirements

• At least 5 years of experience in Social Media Advertising campaigns
• Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory

Responsibilities

• Create a paid social media acquisition strategy for Mobile Apps
• Own and develop a social media advertising plan including photo and video content
• Ensure campaign goals and deadlines are being fulfilled to the highest standard
• Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin
• Identify new channels where there is opportunity to grow and expand the brand
• Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
• Asset creation and adaptations for social campaigns ensuring they meet platform specs
• Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets
• Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns
• Optimize copy for paid social ads campaigns
• Collaborate with ASO specialists to maximize apps visibility
• Perform periodical competitor analysis
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns
• Compiling performance reports
• Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs

Preferred Qualifications

• Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs
• Twitter, Snapchat, Pinterest and other platforms experience is a plus
• Advanced Microsoft Excel skills

Benefits

• Top-notch private health insurance — includes dental and psychological services
• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work OR come into the office if you prefer!
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• Other: ticket restaurant, nursery tickets
• Budget for team-building activities
• We celebrate all company landmarks
• And when you come into the office, you’ll get free coffee and snacks, fresh fruit, and can enjoy our game room and the cool terrace overlooking the Mediterranean