Marketing Operations Manager

Summary

Join ChowNow as our Marketing Operations Manager and lead our marketing operations strategy, driving efficiency and effectiveness in campaigns targeting existing clients and prospects. You will own and enhance our marketing technology stack, including Marketo, Iterable, and Salesforce, implementing best practices and providing actionable insights. This role requires both strategic thinking and hands-on expertise in campaign execution, data management, and process improvement. You will collaborate with cross-functional teams, ensuring seamless campaign delivery and accurate reporting. The position is remote and offers a competitive salary and benefits package. Help us preserve neighborhood flavor, one restaurant at a time!

Requirements

• 4+ years of current Marketo, Iterable and Salesforce experience (Marketo ‘power user’)
• Successful track record of implementing, managing, and improving Marketo programs and processes
• Demonstrated success in database management and optimization within B2B organizations
• Knack for measuring campaign productivity and finding meaning in the data
• Results driven, strong attention to detail, organized and can manage multiple projects simultaneously
• Ability to work independently with minimal supervision and take initiative to fill gaps in process
• Highly detail oriented and have a knack for documenting and auditing your work

Responsibilities

• Own and lead ChowNow’s marketing operations strategy, driving efficiency and effectiveness in marketing campaigns targeting existing clients and prospects
• Manage systems like Marketo, Iterable, and Salesforce
• Evaluate and improve processes
• Implement best practices
• Provide actionable insights to key stakeholders
• Oversee campaign execution
• Manage deliverability
• Ensure accurate reporting
• Lead the cleanup and organization of tech debt to prepare for scalability
• Ensure the smooth execution of marketing campaigns in Marketo and Iterable, partnering with the B2B and B2C marketing teams to manage campaign operations, including segmentation, automation, and quality control
• Own and enhance attribution and reporting for all campaigns, providing actionable insights to key stakeholders
• Maintain lead and campaign processing, routing, and optimization through Marketo, Salesforce, Outreach, LeanData, and other tools
• Collaborate with Marketing team members to scope, build, and measure the performance of campaigns, ensuring alignment with overall goals
• Create and manage documentation of Standard Operating Procedures (SOPs) for operational processes, ensuring clarity and accessibility for non-technical teammates
• Test and implement new tools and workflows to improve campaign efficiency and data accuracy

Benefits

• Expected Base Salary Range: $128,250 - $141,750
• Ongoing training and growth opportunities
• Rock solid medical, dental, and vision plans
• Mental Health Coverage
• Unlimited Paid Vacation
• 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave
• 401(k) Matching
• Employer-contributing student loan assistance program or continuing education reimbursement program
• Commuter benefits (including Uber Pool)
• Employee Stock Incentive Plan
• Pet insurance for your fur babies
• Quarterly Industry Events (Women, LGBTQIA+, Diversity, Inclusion)