Performance Marketing Specialist

Summary

Join Jackpot's growing team as a Paid Search Specialist and contribute to building the world's most user-friendly digital lottery platform. Reporting to the Sr. Manager of User Acquisition, you will manage and optimize paid search campaigns across Google, Apple, and Bing. You will collaborate with cross-functional teams, analyze campaign data, and develop strategies to increase scale and efficiency. The ideal candidate possesses 2-3 years of experience in paid search campaign management, strong analytical skills, and excellent platform skills. Jackpot offers a competitive salary, bonus, equity, and benefits comparable to leading tech companies, including health insurance, 401k, paid parental leave, and professional development opportunities.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 2-3 years of experience building, optimizing and reporting on Paid Search channels (Google Ads, Bing Ads, and Apple Search Ads)
• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance
• Detail-oriented with strong organizational abilities
• Strong knowledge of the marketing landscape, specifically Paid Search trends and best practices
• Excellent platform skills, including Excel, Google Analytics and Google AdWords

Responsibilities

• Support all facets of PPC campaign management including event tracking, bidding, keyword research, ad copy, reporting and optimization
• Regularly analyze campaign data to identify trends, insights, and opportunities for optimization. Developing reports to be shared with senior management
• Manage and allocate weekly budgets to ensure efficient spending and maximum ROI
• Collaborate with cross functional teams such as design, product and data analytics to ensure campaigns are delivered and reported on properly
• Work closely with Sr. Manager of User Acquisition to develop strategies for achieving increased scale and efficiency through new and existing search strategies

Preferred Qualifications

• Experience crafting compelling ad copy & landing pages
• Experience working with Apps
• An understanding of the gaming industry

Benefits

• $80k-$95k base salary + bonus + equity
• The opportunity to have a voice, say, and “leave your fingerprints” on our product and business
• Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
• 401k
• Paid parental leave
• Dedication to Lifelong Learning through our Monthly Speaker Series and Munch & Learns
• Monthly cultural and social events
• A culture of trust and accountability