Social And Digital Marketing Associate

Summary

Join the Mercatus Center at George Mason University as a Social and Digital Marketing Associate to build the brand for Econ Nerds, a new video and podcasting platform. You will create a social media presence from scratch, defining the brand's voice and personality. Responsibilities include managing social media accounts, creating engaging content, running ads, and analyzing performance. The role requires strong writing skills, expertise in multiple social media platforms, and experience managing social media and digital ads. Remote work is possible, with optional office space available in Arlington, VA. This is a unique opportunity to shape a new brand and contribute to a growing platform.

Requirements

• Possess college-level (or better) writing skills in American English, with the ability to write engaging, humorous, and pithy social posts
• Be an expert, active user of multiple social platforms such as X, TikTok, Facebook, and Instagram
• Have 2+ years managing active corporate/brand social media accounts (or a high-profile personal account)
• Have 2+ years managing digital ads on social or other platforms
• Demonstrate a strong understanding and appreciation of economics, especially the approaches typical on MarginalRevolution.com

Responsibilities

• Create a social media presence from scratch for the new Econ Nerds brand
• Determine the optimal mix of social platforms
• Define a voice and personality for the brand
• Establish schedules and processes for posting
• Post/promote videos and podcasts created by the Econ Nerds team
• Create original posts to drive engagement and build the audience
• Interact with our social audience
• Collaborate with designers to create any required art
• Create social-friendly clips from videos
• Support and upgrade the existing MRU social media presence
• Create posts to promote new MRU content (videos, interactives, teacher training)
• Evaluate options to improve the MRU social strategy
• Report on each brand’s social performance using social platforms’ native analytics or other tools
• Apply a test-and-learn approach to improve performance over time
• Manage Econ Nerds and MRU advertising on social and other platforms

Preferred Qualifications

Demonstrated success in a remote role

Benefits

• Remote work
• Office space at the Mercatus Center in Arlington, VA will be available if desired