Social Media Agent

Summary

Join the African Leadership University (ALU) as a Social Media Marketing Enthusiast and help shape Africa's future by amplifying ALU's message and converting leads into students. You will own and maintain the social media plan, develop and execute campaigns, and work with cross-functional teams. Responsibilities include content production, community engagement, performance measurement, and identifying influencers. You will also lead a team of student interns. The role requires strong social media knowledge, project management skills, compelling content creation abilities, and the ability to work under pressure. A demonstrated portfolio of work is essential.

Requirements

• Strong understanding of social media platforms and all related tools and technology
• Strong organizing and project management skills and experience in planning and executing large scale social media campaigns
• Able to create compelling messages that convey the stories through digital platforms including micro, short, and long-form copy
• Passionate about the creation of content with an understanding of how tone of voice and storytelling generate engagement
• Work well under pressure and is capable of remaining focused despite rapidly changing priorities and competing deadlines
• Able to analyse project requirements and provide accurate turnaround timelines, manages time well and thrives with autonomy
• Demonstrated portfolio of work

Responsibilities

• Own and maintain a tactical social media plan and calendar for all social media platforms, including writing, curating, and scheduling all posts from social accounts
• Develop, manage, execute successful social media campaigns, liaise with marketing managers and product managers across the company ensuring social media coverage of new product launches, campaigns, new content, etc
• Work closely with cross-functional teams across the organization to establish internal processes that support promotion of our content and brand strategy
• Manage brand’s social presence day-to-day, monitoring consumer posts and leading teams in responding to and managing issues appropriately
• Manage community engagement by responding to comments, messages, and reactions in order to keep a sense of community and affinity
• Measure and report on the performance of all social marketing campaigns
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Production and delivery of high quality Social content from the brand’s marketing efforts across markets
• Identify and engage appropriate influencers and collaborate with them to increase brand awareness and affinity
• Onboard and lead a team of student interns to produce real time, on the ground content in our key markets
• Such other duties in respect of the Company as may be reasonably assigned by your team manager, including support in special projects that emerge and may be unrelated to social media but require the marketing team and project management
• Ensure the safety and well-being of all young persons and vulnerable adults with whom we deal,  by adhering to ALU’s comprehensive safeguarding policy, maintaining a zero-tolerance approach to any violations of safeguarding standards

Preferred Qualifications

Advertising agency and development communications experience is highly preferred