Social Media AI Strategist

Summary

Join System2, a San Francisco-based AI-powered fitness coaching company, as their Creative Director for AI character creation. This contract-to-hire position offers the potential for a full-time role with equity and leadership opportunities. You will lead AI-powered content and growth strategies, developing AI-driven characters and viral content for social media platforms like TikTok and Instagram. Responsibilities include shaping the future of AI-powered storytelling, developing multi-episode content arcs, green-lighting character designs, and collaborating with cross-functional teams. The ideal candidate will have a proven track record of creating viral content, be proficient in using AI tools for content generation, and possess strong creative and analytical skills.

Requirements

• Show us 3 links that broke 1 M organic views or 100 k saves
• Comfort with using various emerging AI tools for content generation and the ability to master these tools rapidly
• Deep understanding of social media platforms, algorithms, and best practices, with a track record of driving engagement and conversions
• Strong creative and analytical skills, with the ability to develop innovative content strategies and interpret data to optimize performance
• Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling
• Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment
• Have the ability to set your own objectives, plan, execute, and achieve excellent results
• Care about our vision of making fitness more accessible to everyone, and be committed to health & fitness yourself

Responsibilities

• Shape the future of this new form of gen-AI powered storytelling to engage audiences
• Develop multi-episode TikTok/IG arcs and potential streaming shorts; think shared universe, not one-off posts
• You’ll green-light character designs, choose outside studio partners, and own the content calendar
• Become an expert at using AI tools for creating social media content
• Generate intriguing fitness-related AI-generated characters and use this content for various promotional purposes
• Collaborate with cross-functional teams, including current fitness coaches, designers, and the account management team, to ensure cohesive messaging and maximize campaign effectiveness
• Stay up-to-date with the latest trends and best practices in social media marketing, incorporating innovative ideas to optimize our strategies continually
• Train other team members on the use of AI for content generation

Benefits

• Type: Contract-to-hire (initial 3–6 month contract with potential to convert to full-time + generous equity + leadership opportunities)
• Location: Remote (U.S. preferred)
• Start Date: ASAP