Social Media and Community Marketing Associate

Summary

Join Pepper, a fast-growing, direct-to-consumer bra brand, as their Social Media and Community Associate! This full-time, remote U.S. based role requires 1-2 years of marketing/social media experience. You will manage social media content across platforms, engage with the online community, and collaborate with cross-functional teams. Responsibilities include content creation, community moderation, and brand support. The ideal candidate is highly creative, organized, and passionate about social media. Pepper offers competitive benefits, including health insurance, 401k matching, flexible PTO, and a remote work stipend.

Requirements

• 1-2 years of experience in marketing, social media, community management
• Interest in direct-to-consumer ecommerce businesses
• Ability to thrive in fast-paced environments and collaborate effectively across diverse functional teams
• Strong organizational and project management skills
• Passionate and enthusiastic about social media
• Eager to learn and willing to dive into any opportunity
• Proactive self-starter with excellent communication and interpersonal skills
• Creative thinker and problem solver

Responsibilities

• Supervise and respond to all public comments on organic Instagram and TikTok, ensuring alignment with the brand's tone and voice, including engaging with tagged content and industry-relevant moments
• Moderate public comments on paid social ads when necessary
• Actively moderate the Pep Squad Facebook group
• Partner with the Customer Retention Team to develop and implement strategies for customer engagement using social features and tools like Broadcast Channels, Close Friends, and IG and TT Lives
• Onboard Gorgias software to improve social listening
• Partner with Merchandising, Product, and Customer Experience teams to identify and produce product-specific educational content
• Publish all organic social content either natively in real-time (including weekends) or scheduled in advance using LATER. Ensure performance optimization by adding trackable UTMs, adding @handles and product tags, and keeping the Link in Bio updated
• Oversee the Instagram Story program (3-5 stories per week), ensuring a mix of evergreen storytelling, product launches, and promotions, from concept development to posting
• Review weekly TikTok video batches (10 total—5 per contractor), providing feedback for edits and final approval
• Provide TikTok contractors with a bi-weekly trend report that surfaces inspiration, trending sounds, and fresh ideas for content
• Increase TikTok output by focusing on "in-house" content creation and driving virality
• Put together original TikTok video edits using UGC video clips from content creators in our Google Drive
• Identify opportunities to adapt, repurpose, and share organic social content across multiple channels. (For example, share an Instagram Reel on TikTok or flag a trending organic video for the Growth Team to consider for paid ads.)
• Broaden content reach by repurposing video content for YouTube Shorts and moderating the channel
• Assist the Senior Social Media Manager with EOM reporting for organic TikTok and Instagram, compiling data into a spreadsheet and creating a visual recap deck
• Maintain IG Story Highlights and keep the Link in Bio updated with new content and links
• Organize BTS footage, videography, and other assets in Google Drive
• Work alongside the Senior Social Media Manager to brainstorm and brief Instagram feed content
• Conceptualize, create, and edit 3–5 pieces of weekly content for Instagram Reels and TikTok
• Provide support to the Brand Team during major annual events and initiatives, including the $5k Startup Grant for Black Women, Breast Cancer Awareness Month, AAPI Heritage Month, Pepper’s Anniversary, and other key milestones throughout the year
• Assist with research projects for the brand team
• Support our Brand & Integrated Marketing Director in managing the campaign calendar
• Update calendars, Asana tasks, and documents to maintain project alignment
• Take and distribute notes from key meetings, ensuring actionable next steps
• Assign due dates, track key deliverables, and follow up with team members to ensure deadlines are met
• Coordinate brainstorm sessions, pre- and post-mortems, and regular team check-ins
• Assist with draft and manage campaign copy briefs and one-off copywriting tasks
• Support outreach and coordination for co-branded posts and partnerships, including giveaways and collaborations with content creators
• Goal of 1 giveaway per month and 2 brand partner collaborator posts per month

Preferred Qualifications

• Curiosity and motivation to discover innovative ways to grow the brand
• Always in tune with the latest social media trends and platforms

Benefits

• Company matched 401K plan up to 3%
• 100% company covered option for medical, vision, dental insurance premiums
• Flexible remote work location
• Flexible and generous vacation policy
• Paid parental leave for qualifying employees
• Health & wellness monthly stipend
• Employee discount for Pepper product
• Have a huge role in the growth of a company with a meaningful mission