Community Marketing Associate

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Afriex

📍Remote - Worldwide

Job highlights

Summary

Join Afriex, an international money transfer fintech startup, as a Rockstar Community Marketing Agent! This part-time, remote position (12-20 hours weekly) requires embedding yourself within diaspora communities in Canada to understand their money transfer needs. You will conduct user research, build relationships with key partners, and develop creative marketing strategies using various channels. Collaborate with the digital marketing team to scale the business and build a launch playbook. This role demands strong communication, adaptability, and a customer-centric approach. The ideal candidate possesses at least 3 years of experience in fast-paced environments and a willingness to travel.

Requirements

  • At least 3 years of work experience, working in fast-paced environments. You don't need to necessarily come from a growth, marketing, or startup background
  • Experience creating or working with physical and/or online communities
  • Fluency in English
  • Work authorization: You must possess the right to work in whatever country or community you are in
  • Willingness to travel (25-50%) and some work on weekends if needed. Being close to the market you work with means being where the communities are. For example, attend community events, meet with partners, or do on-the-ground user research
  • Excellent verbal and written communication skills (great grammar and spelling skills with high attention to detail)
  • Ability to adapt and pivot quickly, reacting to changes in a constantly evolving organization
  • A people person. Someone who knows how to make others feel special. Going that extra mile for clients. It’s all about the little things
  • Must be smart and resourceful. Someone who can overcome a challenge by thinking outside of the box
  • Be open to embracing the entrepreneurial lifestyle
  • Have experience working in a fast-paced environment

Responsibilities

  • Identify the scope of the problems a diaspora community has when it comes to sending money, by embedding yourself in the community, building trust, and asking questions, both via online and offline channels
  • Ensure our product fits the community’s needs, via user research and close collaboration with our product team
  • Build relationships and negotiate with key partners and channels in the markets to get access to the community in the most efficient ways and make us “viral.” This could entail community events, to Facebook groups, radio or TV shows and more— you’ll have to get creative!
  • Work hand in hand with our digital marketing team, in charge of our paid channels. Use social media, community influencers, and any other methods you see fit to scale the business
  • Build and test new user acquisition strategies: Defining hypotheses, analyzing results, and iterating through new tests as we optimize our user acquisition machine
  • With other Community Marketers, build out our launch playbook further to become even faster and more successful in future markets
  • Take full ownership of the growth of the markets assigned to you and foster a productive dynamic with all stakeholders

Preferred Qualifications

  • Are familiar with the diaspora communities we serve
  • Have experience meeting ambitious KPIs (ours are to bring and retain new senders to the app)
  • Have experience launching your own projects
  • Are fluent in the language of one of our diaspora communities

Benefits

Remote work, flexible hours

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