Associate Media Director, Performance Media

Summary

Join Exverus Media, a data-driven media agency, as their Performance AMD! This measurement-driven role requires 5+ years of experience managing performance marketing campaigns. You will oversee all performance media functions, including planning, activation, optimization, reporting, and budget management across various channels. Responsibilities include building client relationships, translating data into actionable insights, and leading your team. Exverus offers a collaborative and creative culture, unlimited PTO, health benefits, a 401k match, and remote work potential. This is a fantastic opportunity for growth and professional development within a successful and award-winning agency.

Requirements

5+ years of experience in managing performance marketing campaigns for a media agency or in-house media planning/buying team

Responsibilities

• Build a strong relationship with our clients
• Translate data into actionable insights
• Lead the team
• Oversee all functions related to performance media: planning, activation, optimization/pacing reporting, and budget management
• Serve as key performance contact for the account across all channels: Search, Social, Programmatic, and e-commerce/retail media
• Oversee all channel functions to foster collaboration, synergy, and best-in-class integrated media campaigns
• Oversee all standards, media performance, investments, with an eye for innovation and growth
• Oversee Search, Social, Programmatic, and e-Commerce/Retail media teams in all aspects of platform from campaign build to budget pacing
• Adhere to agency standards and best practices for platforms (working with VP, Performance and Performance Directors)
• Ensure budget accuracy and pacing, Billing, Estimates, schedules by flight, tactical highlights, investment data inputs (ex. - trafficking instructions), adherence objectives, checking buy authorizations/insertion orders, added value and makegood negotiations, compliance, fostering relationships with platforms, timely billing payments/reconciliations, etc
• Oversee stewardship, maintenance, and future opportunities including active re-negotiations (as applicable), discrepancy resolution, post analysis performance, KPI reporting for performance tracking
• Oversee campaign performance including monitoring and optimizations, brand safety and suitability, financial management/billing, and makegood recommendations
• Supervise planning and pre-campaign set up, creative management, media contracts / I.O.s, trafficking, and proof of launch deliverables
• Elevate media reporting from disparate channel insights to holistic, actionable, and digestible brand insights tied to business objectives
• Build strong working relationships with clients and planning teams
• Communicate status of larger scale projects and tasks across accounts
• Create and streamline processes adhering to agency best practice, tailored to specific needs
• Align on key client communications
• Collaborate to bring innovation to clients (opportunities, solutions, etc.)
• Review, provide feedback and approve all tactical recommendations prior to review with planning team and clients
• Review and elevate all tactical plans to ensure cross-channel continuity and holistic tactical recommendations aligning with all strategic goals and business objectives
• Support from Performance Directors to foster continue channel evolution and innovation
• Review and QA all reporting deliverables (ie. monthly reporting, QBRs, adhoc requests) to present holistic/omni-channel media performance
• Oversee any cross-channel budget changes/optimizations for enhanced synergies and flawless activation
• Share innovative thinking, ideas, and opportunities to evolve media campaigns and performance
• Regularly and proactively read trades, stay informed, and provide proactive updates and incorporate trends and developments in the media recommendations
• Build strong working relationships with clients
• Have periodic 1:1 check ins to discuss client priorities
• Troubleshoot and problem solve for key client requests and issues that arise as necessary
• Find opportunities to educate clients on the latest opportunities and innovations in the marketplace - channel deep-dives, what’s new etc
• Work to bridge e-comm and brand media for holistic planning, activation, and reporting
• Coordinate with 3rd party agencies (Integrated Agency Team - IAT) regarding creative, content, and general campaign integrations
• Serve as performance representative and key contact with IAT
• Relay questions and changes to performance teams and make sure key channels are included in all relevant communications and workstreams
• Develop consistent processes and workflows across SME teams
• Adhere to agency best practice, tailored to specific account needs
• Mentor and manage growth of performance
• Identify educational and training opportunities
• Create opportunities to yield higher visibility to performance media (ie. deep-dives, building media partnerships etc.)
• Address team and client questions related to specific subject matter questions
• Reinforce key learnings and historical performance insights with SME teams
• Oversee management of budgetary tasks (including client budget issuances) and billing responsibilities
• Liaise with performance directors on investment projections and key partnerships
• Foster an environment for growth and learning
• Represent Exverus professionally with clients
• Ensure that deadlines are met, including managing client expectations
• Promote a supportive working environment where new ideas are welcomed
• Focus on problem solving and solutions, guiding the team accordingly
• Ensure the team is regularly informed and updated regarding client needs and strategies
• Manage applicable client budgets

Benefits

• Health benefits + company match 401k
• Unlimited PTO
• Remote position potential
• Tight-knit team that works together and has fun together
• A culture of creativity, collaboration, respect for work effort, and transparency
• Clients who are professional, respectful, and open to creative ideas
• Ownership to build client relationships, mentor junior team members and practice leadership visibility within the agency