Search for Common Ground is hiring a
Social Media Associate

Summary

The job is for a Social Media Associate at Common Ground USA to develop and execute a robust social media strategy, create engaging content, manage multiple social media platforms, and track performance using analytics tools. The role requires 3-5 years of experience in managing social media platforms, strong analytical skills, platform expertise, and continuous learning.

Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Journalism, Public Relations, or a related field
• Proven Experience: Minimum of 3-5 years of experience managing social media platforms for a brand or organization
• Demonstrated success in developing and executing social media strategies that drive engagement and achieve business objectives
• Content Creation and Curation: Strong ability to create engaging, high-quality content tailored to different social media platforms
• Analytical Skills: Proficiency in using social media analytics tools (e.g., Hootsuite, Buffer) to track performance metrics and generate reports
• Platform Expertise: In-depth knowledge of major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube) and their best practices

Responsibilities

• Craft and execute a comprehensive social media strategy aligned with the company's brand identity, goals, and target audience
• Plan and develop social media campaigns with the marketing department exclusively for cg-USA, and create a social media calendar
• Craft compelling content or coordinate its development, and post it across various social media accounts
• Engage with customers and followers on different channels, using tools like Buffer or Hootsuite to streamline efforts
• Monitor campaigns, analyze data, and track SEO and web traffic metrics to measure performance
• Stay updated on the latest social media trends and manage multiple social media platforms effectively

Preferred Qualifications

Relevant Certifications in social media marketing, digital marketing, or related areas are a plus (e.g., HubSpot Social Media Certification, Google Analytics Certification)

Benefits

Full Days of work anticipated 120 over the course of 6 months