Social Media & Community Manager

Summary

Join The Block's Brand & Media team as a Crypto-Native Social Media & Community Manager to develop and execute a comprehensive social media strategy across multiple platforms. Grow and engage our audience, amplify content, and establish The Block as a leading voice in crypto conversations. This hands-on role demands strategic planning, content creation, community interaction, analytics, and real-time trend monitoring. You will collaborate with stakeholders, track key metrics, and provide insightful reports. The position offers remote work flexibility, competitive compensation, and a comprehensive benefits package. We are seeking a candidate with 3+ years of experience in social media and/or community management, preferably in crypto, media, or tech. Success in this role will be measured by increased social engagement, follower growth, and a strong brand presence.

Requirements

• 3+ years of experience in social media and/or community management, preferably in crypto, media, or tech
• Deep understanding of the crypto space and its audiences (Twitter, Discord, Telegram culture)
• Proficiency in social content creation including headlines, memes, captions, and short-form video ideation
• Strong communication skills and ability to speak confidently in a brand voice across platforms
• Experience using analytics tools and performance dashboards to inform decisions
• Excellent organization and self-motivation — comfortable in a fast-paced, remote environment

Responsibilities

• Work with key stakeholders to design and implement a comprehensive, cross-platform social strategy for The Block
• Routinely share highlights from The Block’s research and reporting with major media publications to develop in-house talent
• Develop and maintain a content calendar to track upcoming content releases and product announcements
• Grow high-quality, crypto-interested followers through consistent content, and drive engagement across channels
• Repackage and publish editorial, research, and video content across social channels (X/Twitter, LinkedIn, Instagram, YouTube, TikTok) to maximize reach and engagement
• Cultivate an active, loyal community by responding to comments, hosting live interactions (Spaces, AMAs), and surfacing user-generated content
• Track engagement metrics and audience growth; compile monthly recaps with insights and recommendations
• Stay on top of breaking news, memes, and sentiment in crypto culture to produce timely, relevant posts
• Collaborate with writers and video producers to suggest story formats and growth initiatives that are optimized for social media consumption
• Coordinate giveaways, collabs, and cross-promotions with crypto creators, brands, and events
• Monitor and respond to misinformation, or sentiment shifts across channels, working with editorial and leadership as needed

Preferred Qualifications

• Experience working in a global or distributed team
• Familiarity with AI-driven social tools or community loyalty programs
• Background in journalism, editorial, or creative production
• Fluency in more than one language (especially those relevant to global crypto markets)

Benefits

• Remote work flexibility and office stipend
• Paid time off (local holiday policies respected)
• Health and wellness benefits (varies by location)
• Flexible PTO