Social Media Director

Summary

Join OKX as the Social Media Director and lead the global social team in crafting impactful social and cultural presence. You will be responsible for ideating, overseeing, and executing social storytelling across various platforms, collaborating with influencers, and generating strategic frameworks for brand and product campaigns. This role requires 8+ years of experience in social media or brand marketing, proven social media content creation skills, strong project management abilities, and proficiency in social design tools. You will work with internal departments to align campaign objectives and ensure effective cross-functional collaboration. OKX offers a competitive compensation package, L&D programs, and various team-building activities.

Requirements

• 8+ years of experience in social media and/or brand marketing
• Previous experience creating for social media channels X, Instagram, TikTok, Discord
• You love and live memes - from classic memes to irl trends, you know whats going on in popular culture
• You get your dopamine from creative taglines and social first storytelling
• You have framework thinking and an owner mentality
• Strong project management skills
• Portfolio that demonstrates your strategic, conceptual, and design skills
• Proficient in social design tools: Figma, Canva
• Exceptional communication skills in English
• Problem-solver and flexible to adapt to the ever-evolving climate of social media
• Prioritization skills and ability to manage timely social projects and evergreen campaigns

Responsibilities

• Continuously explore new trends and technologies to stay ahead of the curve and deliver innovative social content
• Ideate, oversee and execute social storytelling on X (Twitter), Facebook, Instagram, Snapchat or TikTok
• Work with influencers to create video content and memes
• Generate strategic framework and copy for brand and product campaigns that bring home our brand's unique tone of voice and distinctive style
• Collaborate with internal departments to establish campaign objectives, align distribution requests and complete tasks
• Create SOPs for effective cross functional collaboration, resolve conflicts and supercharge GTMs

Preferred Qualifications

• Understanding of cryptocurrency/blockchain-related terminologies and trends
• Bonus points if you have previously worked at a crypto exchange
• Passionate about blockchain technology and the crypto payments space

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events