Director, Social Media, Community & Customer Marketing

Summary

Join our team as the Director of Social Media, Community, and Customer Marketing to grow Apollo's brand presence and dominate the narrative in our industry.

Requirements

• 10+ years of experience in marketing, with at least 5 years in social media management and 5+ years leading teams
• 3+ years of experience at a high-growth b2b SaaS company, preferably with a product-led growth motion
• A demonstrated track record of creating exceptional brands and narratives across numerous social channels — you’ve scaled followings from 100k to 1M and beyond multiple times
• A portfolio of extraordinary social content you have produced yourself, along with statistics and metrics that show tangible business results from your work
• The ability to measure and report on the efficacy and impact of your team’s work
• Exceptional writing, editing, storytelling, content creation and presentation skills
• Excellent leadership skills and a background of hiring, motivating, developing, and retaining world class talent

Responsibilities

• Lead and manage a team of 3 full time employees, plus a bevy of contractors and agencies — and hire, onboard and retain world-class team members as necessary
• Define campaign and program goals and KPI’s, and create robust reporting around all social content and campaigns
• Oversee the conception, production and distribution of content that delights, informs, entertains, and earns Apollo an ever-increasing share of voice across all owned social channels, including LinkedIn, TikTok, Instagram, Reddit, Twitter, and others
• Lead our influencer marketing efforts, deploying a roster of creators across channels that is always on-message and on-point
• Craft overarching stories and narratives that further Apollo’s business goals and build our owned audiences
• Cultivate and activate an army of 1,000+ superfans of Apollo via the Apollo community and Apollo’s Customer Advisory Boards
• Ensure Apollo’s slack community is the most valuable resource for sales, revenue operations, and small business professionals in the world through slack programming, in person meetups and engaging online workshops
• Create a flywheel of content about and created by Apollo’s customers that feeds every other content-creating program at the business
• Work cross-functionally across the business to activate Apollo employees to participate in our social and community campaigns