Social Media & Email Marketing Specialist

Summary

Join Payability, a company empowering eCommerce sellers, as a Social Media & Email Marketing Specialist. Develop, manage, and optimize social media presence across platforms like TikTok, Instagram, and Facebook. Execute effective email marketing campaigns to boost customer acquisition. Amplify brand presence, engage the community, and drive customer growth through compelling content and targeted campaigns. Analyze campaign performance and propose creative ideas for customer engagement. Monitor trends and competitor activities. This is a part-time, hourly position with performance-based incentives.

Requirements

• Proven experience managing social media channels and email marketing campaigns
• Excellent content creation skills, including video editing for TikTok and Instagram
• Familiarity with email marketing platforms (e.g., MailChimp, HubSpot)
• Familiarity with AI-based tools to expedite content creation and efficiently manage campaigns
• Strong analytical skills and the ability to interpret data into actionable insights
• Self-motivated, organized, and able to work independently

Responsibilities

• Create and publish engaging, original content tailored for TikTok, Instagram, and Facebook
• Develop and manage email marketing campaigns to engage existing customers and attract new leads
• Analyze campaign performance, tracking key metrics to optimize content and strategies
• Regularly propose and implement creative ideas for customer engagement and acquisition
• Monitor trends, competitor activities, and audience preferences

Benefits

This position is part-time and paid hourly, with additional performance-based incentives tied directly to successful customer acquisition results