Social Media Specialist

Summary

Join vSplash as a Social Media Specialist and be the final voice behind hundreds of U.S. small businesses' online presence. Your mission is to review, refine, and approve AI-generated social media posts and ads for platforms like Instagram, Facebook, and Google Business Profiles. You will act as a quality gatekeeper, transforming AI output into engaging content that drives business results. This role requires a deep understanding of social media trends, a keen eye for design and copy, and the ability to adapt to various business types. You will work quickly, embrace feedback, and consistently deliver high-quality, on-brand content. Success in this role demands attention to detail, accuracy, and a passion for helping small businesses thrive online.

Requirements

• Write and edit punchy, flawless English (U.S. style)
• Spot design issues and elevate visuals for maximum engagement
• Use Canva, Photoshop, or similar tools confidently
• Understand what works in digital marketing—platforms, formats, and content best practices
• Research quickly and apply insights
• Identify trends and know when (and when not ) to use them
• Stay organized while juggling multiple brands and deadlines
• Communicate clearly and promptly with your team and manager
• Balance speed with extreme attention to detail

Responsibilities

• Review and approve AI-generated social posts and ad creatives—ensure every post is on-brand, error-free, and engaging
• Adapt your approach for different business types (pet groomers, dentists, pizzerias, and more)
• Use your digital marketing knowledge to refine and approve content that will drive real business results
• Validate tone and relevance—make sure every post fits the client’s audience and local U.S. market
• Research and fact-check as needed—nothing slips through!
• Hit daily/weekly targets for post review and approvals (quality + quantity)
• Embrace feedback and keep leveling up your craft
• Stay on top of trends and shifts in U.S. business, culture, and social media
• Consistently deliver polished, detail-obsessed work

Preferred Qualifications

• Live and breathe social media (your friends come to you for Insta captions and meme advice)
• Have an eagle eye for design and copy—spotting the small things that make a big difference
• Stay plugged into U.S. culture, memes, and the latest digital marketing trends
• Enjoy thinking like a business owner, always considering the impact of a post
• Love working quickly, welcome feedback, and adapt fast
• Are a perfectionist about quality, accuracy, and brand alignment

Benefits

For each small business, we’ll give you: Website or core info (so you understand their story), Brand guidelines or “style vibe” (when available), A clear brief for every post/ad (sometimes just a theme, but mostly fully drafted by AI), Access to Canva, creative assets, and pro stock libraries, Examples of “great” content, Ongoing feedback, support, and professional development