Social Media Lead

Summary

Join Gauntlet, a leading curator of DeFi, as their Social Media Manager or Lead. You will be responsible for managing Gauntlet's social media presence across various platforms, creating engaging content, and collaborating with internal teams. This role requires 3-5 years of relevant experience in social media marketing, a proven track record of growing a social following, and a deep understanding of crypto culture and DeFi. You must be highly active and engaged on crypto-native social channels. Gauntlet offers a remote-first work environment, competitive compensation, and a comprehensive benefits package including health insurance, paid parental leave, and various stipends.

Requirements

• 3-5 years of relevant experience in social media, community, and brand marketing– you’ve been in the CT warzone
• You’ve worked in crypto: at a protocol, exchange, or as part of a community
• Track record of success: you’ve grown a successful social following– personal brand, corporate account, or ideally both
• You are terminally online, obsessed with CT and other cryptonative social channels: posting and engaging multiple times a day
• You understand DeFi and crypto culture as a member and participant
• Extremely deep respect and knowledge of social media operational security best practices
• Concise, compelling storyteller

Responsibilities

• Manage our social presence across X, LinkedIn, Farcaster, Discord, Telegram, and new channels
• Leverage your knowledge of Crypto Twitter and our deep bench of experienced protocol experts, engineers, and data scientists to lead social storytelling
• Capture the latest narratives, debates, memes, along with our research, products, and analysis to convert new followers, subscribers, impressions, and engagement on social
• Use our social channels in partnership with our business development and protocol strategy teams to help nurture and convert leads
• Report on social analytics, including campaign performance and attribution analysis; identify trends and refine strategies to reach our target audiences
• Manage Gauntlet main , Gauntlet intern , and Aera social media accounts
• Advance our visual and auditory style
• Create and summarize complex technical content into shortform writing
• Work with our growth, product, and data science teams to distill quantitative research, client success, and partnerships into social content
• Engage with our clients and their social presences; collaborate on co-marketing campaigns
• Plan and execute social media campaigns that help advance our go-to-market strategies
• Convert internal discussion and debate into external content, thoughtfully and with discretion– collaborate with legal and other teams to ensure important messages are communicated clearly and cleanly
• Deepen the bench by giving opportunities for our client-facing team leaders to grow their social followings and brands on behalf of Gauntlet

Preferred Qualifications

• True believer in the mission and crypto’s purpose in finance and beyond
• Basic data analysis skills a plus
• Several moonshot ideas to drive Gauntlet forward
• DeFi memelord

Benefits

• Remote first - work from anywhere in the US & CAN!
• Competitive packages with the added opportunity for incentive-based compensation
• Regular in-person company retreats and cross-country "office visit" perk
• 100% paid medical, dental and vision premiums for employees
• Laptop provided
• $1,500 WFH stipend upon joining
• $100 per month reimbursement for fitness-related expenses
• Monthly reimbursement for home internet, phone, and cellular data
• Unlimited vacation policy
• 100% paid parental leave of 12 weeks
• Fertility benefits