Social Media Manager

Summary

Join Hertility as their Social Media Marketing Lead and own the execution of their organic and paid social media strategy. You will be responsible for customer acquisition, developing high-performing social content, managing multi-million-pound paid social campaigns, and collaborating with the VP of Growth and Head of Brand. This role requires 5+ years of experience in social media marketing, a deep understanding of attribution models, and proven success managing large social media budgets. You'll need strong analytical skills, a collaborative approach, and a passion for women's health. Hertility offers a fully remote position with flexible working hours, along with a comprehensive benefits package including paid leave, a pension scheme, mental health support, and more.

Requirements

• 5+ years in social media marketing, with hands-on experience in both organic and paid social
• Strong understanding of marketing acquisition, attribution models, and customer journey mapping across social channels
• Deep knowledge of content formats, platform algorithms, and creative best practices
• Proven track record of managing paid social budgets of £1M+ annually
• Ability to interpret data and turn insights into actionable strategies
• Passion for exceeding expectations and a confident, results-driven self-starter
• Collaborative approach
• Excellent time management and prioritisation skills. A great communicator is a must!
• Solution-oriented approach
• Experience in a fast-paced, evolving environment
• Passion for women’s health and breaking taboos in the space

Responsibilities

• Own and execute Hertility’s organic and paid social strategy, ensuring alignment with overall growth and brand objectives
• Use data-driven insights and attribution models to measure the impact of social on customer acquisition and conversion
• Develop high-performing social content, leveraging UGC, influencers, video, and production to drive engagement and sales
• Lead multi-million-pound paid social campaigns, optimising budgets across platforms for efficiency and impact
• Work closely with the VP of Growth (your direct report) and Head of Brand to integrate social into the wider marketing strategy
• Identify and activate influencers, creators, and UGC to drive brand reach and credibility
• Stay ahead of algorithm changes, social commerce, and emerging trends, constantly testing and iterating

Preferred Qualifications

Experience with influencer marketing, UGC, and creative production to maximise social impact

Benefits

• 33 Days of Paid Leave: Includes public holidays, plus discretionary additional time off between Christmas and New Year
• Company Laptop: The tech you need to succeed!
• Fully Remote: Work from anywhere with the flexibility to do what matters most to you
• Flexible Working Hours: We trust our team to manage their time and deliver results
• Pension Scheme: 5% employer contribution salary sacrifice pension with a 4% employee match
• Mental Health Support: In-house counselling available anytime
• Free Hertility Services: Complimentary hormone and fertility tests for you, plus discounts for friends and family
• Enhanced Parental Leave & First-Time Parents Benefits: Support through all stages of family life
• Menstrual Leave: Supporting health and wellbeing
• Financial Advisor Access: Get guidance on financial planning
• Work from Anywhere: Enjoy one full month each year to work from anywhere in the world!