Social Media Manager

Summary

Join LastPass as their Social Media Manager and lead the strategy and management of all organic social media channels, including LinkedIn, Instagram, Facebook, TikTok, and emerging platforms. You will be responsible for creating a content and creative strategy to build a meaningful following and manage the employee advocacy program. Collaborate with various teams to reinvigorate customer engagement through social media, develop a long-term social media strategy, and create scalable content. The role requires experience in social media and content creation, understanding of various platforms, and a collaborative spirit. LastPass offers competitive compensation, flexible PTO, generous parental leave, comprehensive health coverage, and continuous learning opportunities.

Requirements

• Experience in social media and content creation
• An understanding of the latest social media platforms and the best content strategy for each
• A spirit of collaboration to equip our organization with social media content they can use
• A strategic mindset around social media to find the best tactics to build followers and communicate to our users in ways they expect and can be surprised by

Responsibilities

• Be responsible for the strategy and management of all organic social media channels including LinkedIn, Instagram, Facebook, TikTok and any new, emerging platforms as they arise
• Understand how to stand out on these platforms and apply our brand standards to build a content and creative strategy to build our followership in a meaningful way
• Manage our employee advocacy program
• Building our long-term social media strategy across LinkedIn, Facebook, Instagram, TikTok, Bluesky, Threads, and any other emerging platform
• Working with design to come up with a scalable method for social media content creation
• Supporting our product launches and campaigns with a social media component
• Working with the VP of Corporate Marketing to develop a reporting strategy and cadence

Preferred Qualifications

Working knowledge of SaaS or technology experience

Benefits

• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Generous Parental leave
• Comprehensive health coverage, dependents included
• Home office setup support
• LastPass families free account up to 5 members
• Continuous learning and development opportunities