Organic Social Media Manager

Summary

Join Winona, a leading telemedicine company specializing in HRT for menopausal women, as their full-time remote Organic Social Media Manager. You will develop and execute innovative social media content strategies targeting women aged 35-59. Responsibilities include content creation, community engagement, performance analysis, and collaboration with various marketing teams. The ideal candidate possesses 3-5+ years of experience in social media strategy and content creation within the healthcare or wellness industry. This role offers a unique opportunity to make a meaningful impact while enjoying flexible hours, unlimited PTO, comprehensive benefits, and a supportive work environment.

Requirements

• Have 3 to 5+ years of proven experience in social media strategy, content creation, and community management, preferably in healthcare or wellness industries
• Possess a strong understanding of social media platforms, analytics tools, and a passion for keeping up with trends
• Demonstrate exceptional communication and storytelling skills
• Possess the ability to work collaboratively in a cross-functional team environment
• Demonstrate a passion for empowering women and addressing health and wellness

Responsibilities

• Develop and implement a comprehensive content strategy tailored to Winona's target audience, ensuring alignment with our brand voice, values, and marketing goals
• Create engaging, informative, and empowering content that highlights Winona’s expertise and menopause treatment solutions
• Collaborate with the marketing team to maintain a dynamic content calendar
• Oversee the creation, editing, and publishing of content across multiple platforms
• Ensure all content remains accurate, on-brand and up to date
• Collaborate with PR, email, and other marketing departments within Winona to ensure consistency and amplify the impact of the content
• Build and maintain an active and supportive online community
• Foster meaningful engagement with followers
• Work with patient services to address inquiries professionally
• Design strategies to promote content through social media campaigns, email marketing, partnerships, and influencer collaborations
• Monitor content performance using analytics tools
• Evaluate engagement, conversions, and audience behavior
• Provide regular performance reports with actionable insights to refine and optimize the content strategy
• Collaborate closely with ad buyers, lifecycle marketing teams, and content writers to ensure coordinated efforts and consistency across messaging
• Stay informed about emerging social media trends and practices
• Oversee and manage Winona's social media accounts, fostering positive and constructive conversations among patients
• Lead content planning meetings and initiatives
• Identify opportunities to streamline content planning processes and improve team productivity

Preferred Qualifications

• Have leadership experience
• Have experience in a fast-paced environment and the ability to learn and adapt quickly

Benefits

• Flexible hours, work wherever you choose
• Unlimited PTO
• Medical/Dental/Vision insurance (US-W2)
• Non-working holidays per country of residence
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings