Social Media Manager

Summary

Join Sysco Great Britain as their Social Media Manager for a 6-month fixed-term contract! Reporting to the Communications Director, you will be a key strategist and internal evangelist, developing and implementing social media plans. You will drive social strategy, collaborating with cross-functional teams across the business. Responsibilities include creating social marketing campaigns, building brand recognition, managing content, and analyzing campaign progress. You will maintain an active social presence, respond to customer inquiries, and collaborate with various teams to align company messages. This home-based role may require occasional travel to the London office or regional depots. The ideal candidate will be innovative, collaborative, and data-driven, with experience launching impactful campaigns and a deep understanding of the social media ecosystem.

Requirements

• The ideal candidate will drive innovation, collaboration and reinforce the use of best practices in today’s ever-changing landscape
• They will also have experience launching impactful campaigns that drive true business results
• They will use insights and data to develop, launch, test, and report on best-in-class awareness, consideration and conversion-oriented programs
• This person should be deeply knowledgeable across the social media ecosystem, but also in the surrounding digital space as well, in areas like video, data, media, e-commerce, search engine optimization (SEO), mobile and customer behaviour

Responsibilities

• Develop and implement social media brand strategies, campaigns and plans to build brand/company awareness
• Oversee day-to-day management of campaigns and ensure brand consistency
• Set targets and timelines for social media programs and key initiatives and manage the social media content and editorial calendar
• Maintain and grow existing social networks, including Twitter, LinkedIn, YouTube, Instagram, Facebook, and others
• Activation of 3rd party supplier campaigns
• Analyse key metrics to measure social media performance and understand effectiveness of penetration and impact of reputation and perceptions
• Maintain a process workflow to ensure consistent execution and delivery of social media marketing campaigns, working collaboratively with various internal stakeholders
• Monitor social media progress using web analytic tools
• Incorporate optimisation strategies, analyse data and research best ways to increase traffic
• Benchmark and research competitor and industry leaders in social media
• Review success of campaigns and develop ways to improve
• Drive engagement with social media influencers
• Work with our customer and contact teams to resolve customer issues through social media
• Member of the crisis communications team, assist with analysis, drafting/editing messages
• Utilise social media for dissemination of messaging
• Create effective, engaging written and visual content for multiple platforms and social networks
• Research new media platforms, trends and industry opportunities

Benefits

This role is offering a home-based contract, however occasional travel to the London office, HQ located in Ashford, Kent or regional depots may be required on a monthly basis