Social Media Manager, Web3 Growth Lead

Summary

Join the Sui Foundation's Community team as a Social Media Manager & Web3 Growth Lead to drive the growth of the Sui blockchain through social media campaigns and community engagement. You will leverage your Web2 and Web3 expertise to create engaging content, manage campaigns, and collaborate with various teams. Responsibilities include launching and managing growth-focused campaigns across multiple platforms, writing compelling scripts, and leading community engagement initiatives. The ideal candidate possesses proven experience in managing social media campaigns, strong copywriting skills, and a deep understanding of Web3 communities and marketing mechanics. The role requires strong project management skills and the ability to work autonomously. This is a fully remote position with global hiring.

Requirements

• Proven experience managing Web2 and Web3 social campaigns, with measurable growth results
• Strong copywriting skills and scriptwriting for video and paid ads, with native fluency in English
• Experience with TikTok content production and creator platform tools is highly valued
• Deep involvement in Web3 communities and culture, especially in BTC staking and protocol ecosystems
• Solid understanding of Web3 marketing mechanics (quests, airdrops, meme campaigns, influencer loops)
• Strong project management and autonomy: you own the calendar, coordinate teams, and deliver results
• Creative thinker with high visual and cultural literacy—able to turn blockchain products into viral stories
• Comfortable navigating both strategic vision and hands-on execution
• Familiarity with paid campaigns, sponsorships, and community growth funnels

Responsibilities

• Launch and manage growth-focused campaigns across Twitter, TikTok, YouTube, and Discord
• Write short-form copy and scripts that distill complex blockchain ideas into accessible, engaging content
• Plan, coordinate, and own Web3 campaign execution, from ideation to reporting
• Lead community engagement tactics: giveaways, AMAs, live shows, quests, and native platform activations
• Collaborate with designers, animators, and video creators to produce educational and viral content
• Manage a multi-channel content calendar tied to ecosystem events, product launches, and key narratives
• Grow and optimize Sui’s presence across Twitter, TikTok, and YouTube, with a clear focus on growth KPIs
• Actively reach out to and activate Web3 communities, influencers, and partner projects
• Track industry trends and culture to keep Sui at the forefront of Web3 narratives

Preferred Qualifications

• Deeply embedded in Web3 communities, especially Bitcoin-native ecosystems
• Proven experience leading Web3-native content or community initiatives from the ground up
• Strong track record of launching and growing Web3 campaigns, including hands-on outreach to partner communities
• Comfortable hosting Spaces, AMAs, and livestreams, and confident speaking on Web3 trends and protocol-level concepts

Benefits

Our team is 100% remote, and we are hiring globally