Content & Social Lead

Summary

Join Aragon, a team of 20 building unstoppable tooling for on-chain organizations, as their Content & Social Lead. You will report to the Head of Marketing and lead strategy and execution across Aragon’s core content platforms. This role requires 3+ years of experience in content marketing or social media marketing and 3+ years in web3 B2B marketing. A strong understanding of decentralized infrastructure, protocols, governance, tokenomics, and DeFi is essential, along with experience working with various communication verticals and third-party tooling. You will own content strategy and distribution across multiple platforms, lead growth initiatives, and support marketing campaigns and partner launches. Aragon values freedom and responsibility, offering a remote-first environment with quarterly in-person offsites and a personal development budget.

Requirements

• 3+ years of experience in content marketing or social media marketing
• 3+ years of experience working in web3, namely B2B marketing
• Strong understanding of decentralized infrastructure, protocols, governance, tokenomics, and DeFi
• Strong understanding of web3 culture, with a ‘finger on the pulse’ within the industry
• Experience working with multiple communication verticals like social, blog, email, multimedia (livestreams)
• Experience working with third-party tooling like CRMs, Semrush, Figma
• Experience working and coordinating professionally with industry partners on collaborative projects
• Experience driving SEO strategies and a solid understanding of key frameworks for content marketing
• Ability to write technical content and documentation
• Ability to effectively communicate deeply technical concepts with differing applications to varied audiences
• Native or fluent in written English

Responsibilities

• Own the strategy, maintenance, and distribution of content on Aragon’s blog and resource library
• Own the strategy, maintenance, content, and growth of Aragon’s key social media platforms, namely Twitter (X) and LinkedIn
• Lead ideation, planning, and execution for growth initiatives on social media channels, leveraging new opportunities across both existing and new channels
• Identify and keep on top of web3 culture and industry trends to implement and leverage within our own social strategy
• Drive multimedia content campaigns like Spaces and Livestreams
• Devise a strategy for and continue to maintain email communications for Aragon
• Support the Head of Marketing on GTM and campaigns as and where content plays a key role
• Support partner launches and initiatives through content and social planning & execution
• Support the product team in the development and maintenance of Aragon’s docs

Benefits

• Remote work, flexible hours
• Personal development budget