Social Lead

Summary

Join Caldera, a company building the foundation for the next generation of the web using Ethereum, as their Social Media Lead. This core member of the Marketing team will develop, execute, and oversee social media content strategies across various platforms. The ideal candidate is deeply immersed in crypto culture and has experience managing social channels for a crypto/Web3 project. Responsibilities include creating engaging content, monitoring performance, collaborating with other departments, and maintaining market intelligence. The role requires strong communication skills, creativity, and the ability to work independently. Caldera offers a collaborative work environment, competitive salary and benefits, and opportunities for professional growth within a fast-growing Web3 company.

Requirements

• Be crypto-native: deeply immersed in crypto culture and battling it out in the trenches daily
• Have previously managed social channels for a crypto/Web3 project
• Deeply understand social and new media
• Be creative, ambitious, and usually the funniest character in the room. Have no problem in voicing your opinion
• Be comfortable juggling between creating memes and crafting core company communications on a new product launch
• Appreciate great memes
• Be a self-starter with the ability to recognize and solve problems proactively
• Be a relationship builder, with the ability to easily and quickly establish credibility and rapport with others
• Thrive when given a high level of autonomy, responsibility, and ownership
• Have strong speaking and writing English communication skills

Responsibilities

• Work with the Marketing team to develop and execute a comprehensive social strategy across traditional and Web3 platforms (Twitter/X, Farcaster, Lens), creating engaging content that communicates company values, vision, and updates while managing both evergreen and reactive communications, including crisis response
• Monitor and optimize social media performance through data-driven analysis, tracking metrics such as follower growth, reach, and engagement rates, while providing regular performance reports and strategic recommendations
• Collaborate across departments to develop multimedia assets and maintain a consistent brand voice
• Maintain deep market intelligence through social listening, staying current with Web3/crypto developments, onchain social trends, and broader industry/global trends to craft innovative campaign strategies
• Support executive communications by developing social media strategies for company spokespeople, crafting compelling messages that cut through FUD and address high-priority industry issues
• Be flexible with working hours as crypto never sleeps and sometimes neither do we

Preferred Qualifications

• Possess public speaking skills
• Have existing relationships in crypto
• Have a strong social media following, especially on X

Benefits

• A chance to shape the narrative with and of a fast-growing company in Web3
• A collaborative, forward-thinking work environment
• Competitive salary and benefits (including medical, dental and vision)
• Co-working membership/Work-from-home equipment including the latest Macbook
• Quarterly offsites and travel with the team to conferences