Social Media Specialist

Summary

Join 20four7VA's Digital Marketing Team as a Social Media Specialist! This role focuses on content creation, audience engagement, strategic planning, and performance tracking across multiple platforms. You will be responsible for developing engaging content, managing social media presence, analyzing performance data, and implementing automation tools. The ideal candidate is innovative, detail-oriented, and data-driven, with proven experience in social media management. This position offers long-term career growth and the opportunity to work remotely with a dynamic company. We are looking for a self-starter who can work independently and contribute to shaping our digital presence. Apply now and take our digital footprint to the next level!

Requirements

• Proven experience managing business social media accounts (at least 2 years)
• Expertise in content creation (Canva, Photoshop, CapCut, Adobe Premiere Pro, or other editing tools)
• Strong writing & communication skills (ability to craft engaging captions, replies, and content descriptions)
• Knowledge of viral marketing tactics and social media trends
• Experience with scheduling & analytics tools (Meta Business Suite, Buffer, Sprout Social, etc.)
• Basic knowledge of automation tools (GoHighLevel, Zapier, AI chatbots, or related software is a plus)
• Self-motivated and highly proactive—able to work independently without constant supervision
• Detail-oriented and data-driven—can analyze performance metrics and adjust strategies accordingly
• Excellent organizational skills—capable of managing multiple projects simultaneously
• Creative problem solver—able to brainstorm unique ways to boost engagement and lead generation
• Strong interpersonal skills—can communicate effectively with the team, audience, and external collaborators
• Reliable and deadline-driven—can manage projects effectively and consistently meet deadlines

Responsibilities

• Develop, plan, and execute engaging social media content across platforms (Instagram, LinkedIn, Facebook, TikTok, Twitter, YouTube, etc.)
• Create high-quality graphics, short-form videos, carousels, reels, and interactive content using tools like Canva, Photoshop, CapCut, or Adobe Premiere Pro
• Repurpose viral and trending content within our industry, ensuring relevance and adding unique value
• Collaborate with the Social Media Manager to implement a consistent posting schedule and brand tone
• Stay updated with industry trends, best practices, and emerging social media features to incorporate into our strategy
• Actively engage with followers, influencers, and target audiences by responding to comments, messages, and interactions in a timely manner
• Research and execute a daily engagement plan that includes: Liking, commenting, and interacting with industry-related accounts
• Connecting with influencers and brands for partnerships and collaborations
• Managing and interacting in relevant groups, forums, and communities
• Monitor brand mentions and respond to customer inquiries professionally and efficiently
• Initiate direct outreach to potential partners, podcasters, publications, and media outlets to expand visibility
• Analyze content performance using platform analytics tools (Meta Business Suite, Instagram Insights, LinkedIn Analytics, etc.)
• Track KPIs such as engagement rate, follower growth, reach, impressions, and conversions, and provide reports to management
• Optimize content strategy based on performance data to ensure continued audience growth and interaction
• Monitor competitors’ social media activities and provide insights on how we can outperform them
• Assist in the transition to automated scheduling and engagement tools (GoHighLevel, Buffer, Hootsuite, or similar)
• Implement automated responses and lead capture mechanisms to enhance efficiency
• Ensure content calendars and schedules are organized, structured, and aligned with campaign goals
• Brainstorm and execute strategies to increase brand awareness, visibility, and lead generation
• Work with the team to develop contests, giveaways, and interactive content to boost engagement
• Research potential news publications, blogs, podcasts, and influencer collaborations for PR and content syndication opportunities

Preferred Qualifications

• Experience working with AI-based social media automation or GoHighLevel CRM
• Understanding of SEO & content marketing strategies to enhance social media growth
• Prior experience in digital marketing, influencer outreach, or social media PR campaigns
• Background in graphic design, video editing, or copywriting

Benefits

• Work remotely with a dynamic and forward-thinking company
• Get hands-on experience with cutting-edge automation tools
• Grow your career with a company that values creativity and initiative
• Work in an autonomous role where your input matters and helps shape the company’s digital presence