Remote Social Media Specialist

Summary

This job is for a Social Media Marketing position at Binance, a fast-paced, mission-driven organization in the blockchain ecosystem. The role involves managing global social media accounts, focusing on Reddit, promoting the brand, and analyzing social media performance. Requirements include 1 year of digital marketing experience, fluency in English, understanding of crypto market and culture, strong writing skills, knowledge of Twitter, Facebook, and Instagram, and a strong sense of ownership.

Requirements

• Minimum 1 year of experience in digital marketing or social media related roles for brands
• Fluent English language skill
• Deep understanding of the crypto market and crypto culture
• Basic image, copywriting skills
• Basic video editing skills would be an advantage
• Knowledge of crypto and Binance’s product suite
• Strong writing and copywriting skills. Demonstrate a clear and concise style of communication
• Strong knowledge of Twitter, Facebook and Instagram
• Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented

Responsibilities

• Help with managing end-to-end across Binance social accounts, with a focus on Reddit
• Working with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance
• Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture
• Assisting the team across platforms to think of creative ideas, both for general posts and campaigns
• Work closely cross-functionally with design, content, performance marketing, product and other teams
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
• Analyze the social media landscape to supply actionable insights

Preferred Qualifications

Remote and start-up experience is a plus

Benefits

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire