Senior Social Media Specialist

Summary

Join TribalVision's rapidly growing team as a Sr. Social Specialist and make an immediate impact in managing multiple client accounts across various industries, utilizing your expertise in social media strategy, budgeting, and platform management.

Requirements

• 5-7 years of experience with paid and organic social in an agency setting
• Technical experience working with other digital marketing specialists across channels to build full funnel digital marketing campaigns
• Proven experience setting strategy on Social (organic and paid) for clients with a track record of successful case studies
• Technical mindset with the ability to easily learn new marketing platforms
• Proven, hands-on experience with Social Advertising channels with proven results against CPA or ROAS goals
• Experience forecasting advertising budgets on social media against CPA or ROAS goals
• Experience overseeing content direction and strategy across social media channels
• Experience with community management for clients in both b2b and b2c spaces
• Responsible for staying up to date on latest paid and organic market trends
• Strong eye for analytics with ability to prepare reports and present information to clients
• Deep experience with audience building & recognizing opportunities for optimizations
• Proven knowledge of social media management tools such as Sprout Social, Hootsuite, etc. with ability to manage/train on these platforms
• Ability to communicate expertise in meetings both internally and client facing
• Comfortable managing and communicating with 3rd party vendors to help execute on campaigns
• Plus Experience with Unbounce or other landing page builders
• Experience with Meta Business Suite
• Ability to set up tracking and conversion events across paid social platforms
• Strong understanding of Excel
• Experience with Hubspot
• Experience with PowerPoint
• Experience with social listening tools
• Experience in Google Data Studio
• College graduate with B.A./B.S. degree
• Autonomous and driven to own deliverables from beginning to end with little direct supervision
• Demonstrated ability to project manage, set priorities, and solve problems
• Demonstrated experience supervising, mentoring, and leading others
• Ability to collaborate as part of integrated teams of non-technical colleagues

Responsibilities

• Manage multiple client accounts across a broad range of industries
• Be an expert in all things social media - both related to implementation and strategy
• Set strategic direction for paid and organic efforts on each client account
• Project manage, provide timely feedback, and communicate vision to more Jr. and Sr. team members assigned to accounts
• Set ROAS, CPA, and/or engagement goals with clients and hit them with their assigned clients
• Forecast budgets and results across b2b and b2c clients
• Lead all client interactions when necessary on accounts, and communicate necessary information to account management teams in regards to client accounts