Remote Social Media Specialist

Summary

Join our client's innovative team and help elevate their social media presence with unique content and cutting-edge strategies.

Requirements

• 2+ years of experience in social media management and content creation
• Proficiency in Canva is essential; Figma experience is advantageous
• Ability to create and edit engaging videos for social media platforms
• Strong understanding of Instagram and LinkedIn, with experience managing B2B accounts and boosting engagement
• Experience using HubSpot for lead tracking and management
• Ability to bring fresh, creative ideas and develop a fun, avant-garde brand voice
• Fluent in English, with strong verbal and written communication skills
• Experience developing custom segments for email and newsletter marketing, and implementing drip campaigns based on customer segments

Responsibilities

• Manage and execute social media posts according to the content calendar across Instagram and LinkedIn, ensuring consistency and alignment with brand strategy
• Create engaging social media graphics using design tools like Canva and Figma to boost visual appeal and engagement
• Edit and create short videos for social media platforms, ensuring high-quality and engaging visual content
• Engage with the online community by responding to comments, nurturing warm leads, and fostering a sense of community
• Use HubSpot to track, score, and manage leads, ensuring timely engagement
• Collaborate with the team to develop and maintain an interesting, avant-garde, and fun brand voice that stands out in the market
• Suggest New Technologies: Stay updated on the latest social media tools and technologies and suggest innovative ways to enhance engagement and streamline social media processes
• Drive social media engagement by creating content that resonates with the B2B audience, encouraging interaction, and building a strong online presence
• Design infographics and research briefs using data provided by NFD for dissemination via newsletters and other channels
• Develop and implement an inbound marketing strategy via newsletters and drip email campaigns, including customer target segmentation and KPI measurement (open rate, click-through rate)
• Create segments based on industry roles for email marketing, crafting specific messages for each segment, including current offers from the company